Senior Product Marketing Manager

Summary

Join MileIQ as a Senior Product Marketing Manager, Growth to spearhead sustainable B2B product adoption and expansion. You will define and execute data-driven marketing strategies, optimizing user journeys and conversion rates through A/B testing and experimentation. Collaborate with cross-functional teams (Product, Design, Engineering, Growth Marketing, and Customer Success) to create a seamless customer experience. You will be responsible for lead nurturing, identifying upsell opportunities, and leveraging customer insights to refine strategies. The role requires expertise in the Ideal Customer Profile (ICP) and a proven track record of driving B2B SaaS growth. Success in this role hinges on your ability to develop compelling messaging and scalable growth tactics.

Requirements

• 5-7 years of experience in product marketing, growth marketing, or a related role
• Proven track record of driving acquisition, engagement, and retention in a B2B SaaS or technology environment
• Deep understanding of conversion rate optimization (CRO), A/B testing, product-led growth (PLG), and customer segmentation
• Familiarity with CRM, automation tools, and behavioral analytics (e.g., Braze, Amplitude, Mixpanel)
• Strong analytical skills with experience in data analysis, marketing automation, and growth experimentation
• Excellent communication skills with the ability to craft compelling messaging, positioning, and customer enablement content
• Experience in product-led growth (PLG) strategies
• Experience collaborating with cross-functional teams to drive customer acquisition and revenue growth

Responsibilities

• Develop and execute data-driven marketing strategies to drive user acquisition, activation, and expansion
• Define and optimize the user journey and funnel conversion rates through iterative testing and insights
• Partner with Growth, and Product to drive adoption of MileIQ for Teams via multi-channel marketing (email, in-product, content, customer enablement)
• Design, launch, and analyze A/B tests to improve conversion rates across key customer touchpoints (landing pages, website, email/push, etc)
• Develop a structured experimentation roadmap to optimize growth levers, including pricing, messaging, onboarding, and in-product activations
• Leverage analytics and user insights to refine value propositions and customer engagement strategies
• Build and refine lead nurture flows to increase trial conversions and engagement among Teams prospects
• Partner with the Growth Marketing team to test and scale campaigns that drive team adoption and expansion
• Identify upsell and retention opportunities to increase customer lifetime value
• Partner with the Growth Customer Advocate to conduct user research, surveys, and competitive analysis, translating insights into actionable marketing and product strategies
• Work with Product and Design to develop and refine personas and ensure messaging resonates with high-value customer segments
• Create and manage high-impact content (one-pagers, case studies, blog posts, trust-building materials) to drive acquisition and customer engagement
• Support growth by developing collateral that highlights MileIQ’s unique value propositions for different audience segments

Preferred Qualifications

• Pricing and packaging expertise
• Experience leading large, complex initiatives
• Background in early-stage startups and scaling growth from the ground up