Senior Product Marketing Manager

Summary

Join RapidSOS, a company committed to using technology to build a safer future, as a Senior Product Marketing Manager. You will define and execute marketing strategies for public safety software products, working at the intersection of product, sales, and public safety. Responsibilities include developing go-to-market initiatives, creating compelling content, and fostering cross-functional alignment. You will collaborate with various teams, gather customer feedback, and refine product messaging. The ideal candidate possesses 7+ years of marketing or product experience, including 4+ years in product marketing, and strong analytical, communication, and collaboration skills. RapidSOS offers a competitive salary and benefits, equity participation, and a dynamic work environment.

Requirements

• Experience: 7+ years of experience in marketing or product roles, including a minimum of 4 years with responsibilities in product marketing
• Bias for Action: Proactive self-starter who can push through ambiguity and drive momentum toward important goals
• Data-Driven: Demonstrates expertise in analyzing quantitative and qualitative data, utilizing business-driven KPIs to evaluate performance, uncover insights, and drive strategic decision-making
• Collaboration: Deep expertise in rallying cross-functional teams toward shared goals and fostering alignment
• Technical Understanding: Proficient in engaging in technical discussions with Product and Engineering teams and simplifying complex concepts for non-technical audiences
• Communication Skills: Strong written, verbal, and interpersonal communication skills with attention to detail
• Travel: Ability and willingness for occasional travel (<10%)

Responsibilities

• Define and execute go-to-market strategies for our public safety software products
• Develop positioning and messaging that resonate with public safety professionals, emphasizing product value and differentiation
• Partner with Product and Engineering teams to understand product functionality and simplify complex concepts for the field
• Collaborate closely with Sales, Customer Success, and Product teams to align product messaging and field enablement efforts
• Act as the voice of the customer within RapidSOS, advocating for public safety’s needs in product and marketing discussions
• Build strong partnerships across teams to drive alignment on priorities and goals
• Create and deliver training materials, sales enablement collateral, and messaging frameworks to empower Sales and Customer Success teams
• Support field teams with impactful storytelling, ensuring they are equipped to communicate the value of RapidSOS solutions to public safety audiences
• Gather and analyze quantitative and qualitative feedback from the field, customers, and public safety stakeholders to inform product and marketing strategies
• Continuously refine product messaging and positioning based on data insights and real-world feedback

Preferred Qualifications

• Deep curiosity and/or experience with AI products
• Experience with B2G product marketing
• Experience with internal training programs for Sales and Customer Success teams
• Experience with Salesforce and Hubspot

Benefits

• Competitive salary and benefits and equity participation
• A dynamic, flexible and fun start-up work environment with a highly talented team