Senior Product Marketing Manager

Summary

Join Sift, a company dedicated to building trust online, as a Product Marketing Manager for their account security line of business. You will bridge the gap between product and other teams, developing and executing marketing strategies. This role requires strong communication and technical skills to create compelling product narratives, enable sales, and deliver presentations. You will collaborate closely with Product Management, Marketing, Finance, Sales, and Customer Success. The ideal candidate possesses extensive B2B SaaS experience and a deep understanding of the fraud landscape. Sift offers a competitive compensation package and various benefits.

Requirements

• 6+ years of product marketing experience in B2B SaaS or Enterprise software
• Experience managing strategy and GTM efforts for a product / product line
• Strong visual and verbal storytelling skills
• Technical background with ability to build and deliver demos
• Experience launching SaaS products in ML, identity, and/or security domains
• Curiosity, creativity, and a strong ability to distill complexity into crisp, easily comprehensible messaging

Responsibilities

• Develop and maintain product positioning and messaging that resonates with the target buyer personas by translating technical details into customer features and benefits
• Partner with Product Management to understand the value of product features and benefits and provide feedback and insights for roadmap plans
• Create and execute marketing plans that drive awareness, engagement and product adoption
• Educate both internal and external stakeholders on our product features and their benefits
• Create marketing collateral (e.g. datasheets, product videos) that articulate the product value and its benefits
• Develop and maintain sales enablement materials, including pitch decks, battlecards, cheat sheets, customer references, etc. that align with the buying process and help move prospects & customers through the sales cycle
• Plan for feature launches manage the cross-functional implementation

Preferred Qualifications

• Experience in online fraud detection and prevention
• MBA

Benefits

• Competitive total compensation package
• 401k plan
• Medical, dental and vision coverage
• Wellness reimbursement
• Education reimbursement
• Flexible time off