Senior Product Marketing Manager

Summary

Join StyleSeat as a Senior Product Marketing Manager and play a pivotal role in shaping the professional-side experience. You will be responsible for building a compelling narrative, testing messaging, creating educational content, and collaborating cross-functionally to enhance the marketing strategies of beauty professionals. This role requires driving go-to-market strategies for new features, developing impactful messaging, and conducting thorough competitive analysis. Success in this position demands strong communication, collaboration, and data-driven decision-making skills. The role is 100% remote, but limited to specific US states. The salary range is $140,000-$175,000.

Requirements

• 3-5 years of experience in product marketing, including at least 2 years in B2B/ B2C product marketing. Preferably marketplaces but not a must
• Demonstrated experience crafting messaging, and creating marketing content
• Exceptional writing skills with a keen attention to detail and a good communicator
• Strong multitasking abilities and a collaborative team player mindset
• Highly organized and process-oriented, with a focus on improving efficiency and automating tasks
• Scrappy, resourceful approaches to problem-solving
• Self-starter - identify impactful projects and execute them from start to finish
• Applicants must be authorized to work for ANY employer in the U.S

Responsibilities

• Drive GTM strategy and plan for new feature launches from start to finish with cross-functional partners. Establish processes and ensure smoother launches
• Develop clear, compelling messaging with a unique point of view (POV), driven by data, that sets StyleSeat apart from competitors and resonates with Pros
• Collaborate with the product team during sprints to provide valuable insights, market data, and customer feedback, ensuring alignment between product development and marketing efforts
• Thoroughly research and understand the competitive landscape, identifying strengths, weaknesses, and opportunities. Package insights into actionable messaging, positioning, and collateral for teams
• Collaborate with marketing teams to create high-impact narratives, content, collateral, and training materials, driving acquisition, conversion, and expansion
• Regularly engage with Pros to gain a deep understanding of the market, customer needs, and opportunities for new business plays
• Monitor qualitative and quantitative metrics to measure the success of StyleSeat's products in the market
• Successfully launch go-to-market strategy for new features, including messaging, positioning, launch planning, use cases, customer stories, packaging, pricing, and sales enablement

Benefits

• 100% Remote (U.S. Based Only, Select States)
• Salary Range: $140,000 and $175,000