Senior Product Marketing Manager

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Tide

๐Ÿ“Remote - Germany

Job highlights

Summary

Join Tide, a rapidly growing fintech company, as a Senior Product Marketing Manager in Germany. You will be responsible for driving revenue growth, conducting market research, localizing products, developing marketing strategies, creating marketing materials, ensuring smooth product launches, and collaborating with cross-functional teams. This pivotal role requires 7+ years of relevant experience in product marketing, ideally within SME, SaaS, or fintech industries, with a strong understanding of the German market and regulatory landscape. You will report directly to the Country Managing Director and have end-to-end accountability for German revenues. Tide offers a competitive compensation package including paid leave, professional development budget, share options, health insurance, pension contributions, and more. The company champions a flexible workplace model supporting both in-person and remote work.

Requirements

  • Have 7+ years' relevant product marketing experience ideally within the SME, SaaS, or fintech industries
  • Excel at developing and executing product marketing strategies that deliver measurable business impact
  • Have very strong project management skills and can foster collaboration with teams outside of your direct control by building strong relationships
  • Be well versed in product analytics, and can use data to drive decisions within product marketing campaigns and follow it up with actions to constantly improve on product acquisition and engagement goals
  • Have worked across multiple markets, navigating the complexities of global product development with a keen understanding of localization requirements
  • Be comfortable working in a fast-moving company where priorities can change and processes may need to be created from scratch
  • Be a self-starter who doesnโ€™t wait for instruction, and who works backwards from targets to ensure effective execution

Responsibilities

  • Take ownership for driving revenue growth across product lines in Germany
  • Develop and execute strategies to meet revenue targets, working closely with cross-functional teams to ensure alignment between product offerings, pricing, and go-to-market initiatives
  • Collaborate with the product research teams to conduct local market research to uncover customer needs, analyse competitive dynamics, and identify market opportunities
  • Translate these insights into actionable strategies to enhance Tideโ€™s product offerings
  • Collaborate with global product managers to design and launch products tailored to the German market
  • Lead initiatives to ensure local relevance and compliance, while maintaining alignment with Tideโ€™s global vision
  • Work with regional marketing teams to develop and refine marketing and sales strategies for marketing the products in the German market
  • Monitor performance metrics and adapt plans to ensure we meet and exceed growth targets
  • Produce high-quality marketing and customer-facing materials, ensuring they are compliant with German regulations and resonate with local audiences
  • Partner with the Operations team to ensure seamless product launches, from final QA testing to internal training and ongoing support for new features
  • Act as the central point of contact between global and local teams, driving alignment and ensuring projects are delivered efficiently

Preferred Qualifications

Experience with banking or payment solutions for SMEs

Benefits

  • 25 days of paid leave per year
  • Additional 3 days of paid leave for volunteering or L&D
  • We invest in your development with a EUR 1,000 professional L&D budget per year and ability to access thousands of resources through Learnerbly platform
  • Share options
  • Statutory Health Insurance
  • Statutory Pension contribution
  • Extended Parental Leave
  • Mental health support through Plumm
  • A one-off home office budget
  • Work and travel globally - up to 90 days per country outside of your home country
  • Team socials
  • Sabbatical Leave
  • Option to take your your work device as your own (eligibility applies)

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