Tripadvisor is hiring a
Senior Product Marketing Manager

Summary

Join Viator, a Tripadvisor company, as a Senior Product Marketing Manager, Supplier API and be part of a global, distributed team. You will drive the effectiveness of positioning, launch, demand, and adoption of our supplier API, platform, and programs. Collaborate closely with Product Management to distill complex product features into crisp value propositions for Viator's partner segments. Conduct market research to uncover opportunities to create a highly differentiated product offering and innovate in new markets.

Requirements

• 3+ years experience managing a product marketing team
• 5+ years in product, product marketing and/or marketing, preferably with an API or other technical products
• At least 2 years in B2B product marketing with technical products, including some experience in the affiliate marketing and/or e-commerce distribution landscape
• Proven success translating complex technical concepts into compelling value propositions and marketing messaging
• Demonstrated capacity to craft holistic growth programs that drive adoption, engagement and retention, including through products features
• Track record of translating customer needs into product ideas that result in innovative product solutions that are adopted by target audiences
• Willingness and ability to work with teams across multiple time zones including the United States and Europe
• Strongly preferred: basic SQL

Responsibilities

• Drive the effectiveness of positioning, launch, demand, and adoption of our supplier API, platform, and programs
• Define supplier segments and personas across the entire buyer and partner success journey
• Ensure the success of business development, sales, onboarding, partner success and support by equipping them with knowledge, messaging, processes and collateral for attracting new partners and for growing product adoption after sales
• Create content including email campaigns that help drive user activation and engagement
• Partner with a high-performing Product Management team to distill complex, technical product features into crisp value propositions for Viator's partner segments
• Introduce features within the product platforms that drive adoption and engagement across partner segments
• Conduct market research with existing and potential suppliers and partners to uncover opportunities to create a highly differentiated product offering and innovate in new markets

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity
• Work your way' with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work
• Donation matching. Give back? Give more! We match qualifying charitable donations annually
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you
• Travel perks. We believe that travel is employee development, so we provide discounts and more
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges
• Health benefits. We offer great coverage and competitive premiums