Senior Product Marketing Manager

Summary

Join TRM's Public Sector team as a Senior Product Marketing Manager and drive significant growth. You will develop and execute go-to-market strategies, leveraging market and customer insights to create compelling product positioning and messaging. Collaborate with cross-functional teams to synthesize customer needs and competitive intelligence. Translate complex technical information into clear narratives. Contribute to product collateral, web content, and thought leadership. Launch new features and products to market. This role requires a minimum of 5 years of B2B or B2G product marketing experience, exceptional communication skills, and analytical thinking. TRM offers a remote-first work environment, opportunities for personal growth, and a mission-driven culture.

Requirements

• Minimum 5 years of B2B or B2G product marketing or related experience
• Be an exceptional communicator with the ability to solicit and synthesize large amounts of complex, technical information into resonant, concise messaging and stories — be those written, visual or experiential
• Be an analytical thinker who can map out clear objectives using both soft and hard data on product usage, competitive intelligence and evolving customer needs
• Be a resourceful self-starter who enjoys setting big goals and blazing the path to get the job done

Responsibilities

• Conduct market and customer research to gather data and insights about core TRM customer segments and relevant personas within their interests, needs and purchasing decision drivers
• Maintain a pulse on developments that impact buying intent or urgency, including developments in the threat landscape, regulatory space, partnerships or competitive landscape
• Build competitive intelligence to inform product development and positioning work; publish to Sales and other relevant stakeholders
• Develop product positioning, value propositions, messaging and solution packaging that resonates with priority segments; write and contribute to product collateral, web content, thought leadership and other audience-tailored assets
• Partner with Content Marketing, Field Marketing and Demand Gen, Sales Enablement, Customer Education, Customer Success, and Product teams to launch significant feature releases and take new products to market
• Synthesize customer and competitive insights to inform go-to-market campaign priorities, messaging and content, collaborating with Field and Demand Gen marketers on briefs for content and creative development, account targeting and audience development, channel planning, and sales enablement

Preferred Qualifications

Professional experience in SaaS, regtech, fintech, blockchain or related industries

Benefits

• Purpose and Mission: Have a real-world impact, from disrupting terrorist networks to returning stolen funds
• Inspiring Colleagues: Collaborate with industry leaders and learn something new daily
• Personal Growth: We're not just using technology; we're inventing it and taking category-defining products to market
• Remote First: Our HQ is online
• Ownership & TRM Speed : Small teams drive big goals at TRM. Every team member has significant ownership and responsibility, fostering an environment of initiative and direct impact
• Diversity and Inclusion : Diversity at TRM encompasses backgrounds, experiences, and perspectives
• Annual Company Offsite : Once a year, TRMers come together from around the world to attend a 1-week mandatory company offsite