Remote Senior Product Marketing Manager

Summary

Join Zuora's Product Marketing team as a Platform Product Marketer to define positioning and why customers should choose Zuora, empower the field army, and be the quarterback for new product introductions.

Requirements

• 4-8+ years’ experience in Product, Marketing, and/or Solution Consulting
• Product-led growth motions - worked at B2B companies that sold through PLG motions
• Technical marketing experience - has marketed to developers in the past and/or codes
• Technical storyteller - adept at translating complex concepts into bite size value statements
• Strategic positioning expert - ability to define a clear position against competitors
• Kaizen at heart - constantly improving and iterating, and is biased towards action
• Customer obsessed - passion for understanding customers/buyer pains and needs
• World-class content creator - can produce high-quality customer-facing content in all forms
• Strategic influencer - Demonstrated ability to lead through influence, driving plans to finish
• Cross-functional collaborator - can work together with product, engineering, marketing, and sales organizations to drive towards a common goal

Responsibilities

• Define our positioning and why customers should choose Zuora: Be the voice of the platform for the market – you own our positioning and establish how Zuora should be perceived by CIOs and IT leaders
• Lead positioning - ensuring our customers know how Zuora’s different products uniquely solve their pain points, and why our solution is differentiated to the market
• Nail our product launches, using innovation milestones as a mechanism to evangelize Zuora’s ability to help companies drive Total Monetization
• Be the voice of our customers and field to Product, guiding Product to ensure our technology backs up our differentiated narrative and meets our customers’ critical needs
• Be the voice of our product, ensuring that we win in analyst evaluations, showcase the best stories for every keynote, and create the most compelling content to attract buyers
• Empower our field army: Ensure our field army has the calm confidence that comes with knowing we have the best solution in the market, and can help technology leaders future-proof their business
• Have a feedback loop that helps PMM tap into experiences in the field, from win/loss interviews to deal debriefs, so that we constantly learn and improve our position
• Crush competition. We know how to position. We understand competitors’ weak spots
• Create best in class playbooks, collateral, customer stories, demos to drive our win rates
• Create mind-blowing content that communicates our story and makes our product shine to buyers, helping our field shine in every conversation
• Be the quarterback for new product introductions: Develop and lead clear launches that are not only exciting, but effective in driving pipeline, adoption, and growth
• Work with Product Leaders to provide company-wide clarity on target customers (personas/ICP), their pain, and why they chose Zuora over alternatives
• Develop best-in-class messaging, content, and assets to arm the field with everything they need to start selling new modules immediately
• Iterate relentlessly as we test hypotheses and discover what’s working and where we can improve cross-functionally

Benefits

• Competitive compensation
• Corporate bonus program and performance rewards
• Company equity
• Retirement programs
• Medical, dental and vision insurance
• Generous, flexible time off
• Paid holidays
• Wellness days
• 6 months fully paid parental leave
• Learning & Development stipend
• Opportunities to volunteer and give back, including charitable donation match
• Free resources and support for your mental wellbeing