Senior Program Manager, AI Marketing

Summary

Join Grafana Labs as a Senior Program Manager to lead the scaling of AI marketing initiatives. You will define and execute AI marketing strategies, collaborate with cross-functional teams, and mentor team members on AI tools and methodologies. This role requires proven strategic leadership, expertise in AI tools and prompt engineering, and technical proficiency. The ideal candidate thrives in fast-paced environments and possesses a strong ability to prioritize and execute complex projects. Compensation includes a base salary range of $140,000 - $165,000 in the US, plus equity and a bonus (if applicable). Additional benefits are available, details of which can be found on the Grafana careers page.

Requirements

• 5-7+ years of marketing experience and/or experience in a research-intensive, data-driven role within a go-to-market (GTM) organization
• Hands-on experience with prompt engineering and driving strategy for AI-driven programs, ideally in a sales and marketing context. Familiarity with large language models (LLMs) like OpenAI or Gemini, including designing and optimizing prompts
• Proficiency in SQL querying and using JSON for formatting and structuring data or prompts
• Thrives in fast-paced environments, with the ability to prioritize and execute complex projects under tight deadlines
• Demonstrated ability to train and enable others, fostering a culture of learning and innovation

Responsibilities

• Define and drive the strategy for AI marketing initiatives, aligning them with broader business objectives and ensuring measurable outcomes
• Collaborate with our Marketing Operations team and other cross-functional stakeholders to define scalable and effective prompt architecture and performance management, setting the foundation for future AI marketing efforts
• Design and iterate on prompt strategies for AI-driven campaigns, analyzing performance data, trends, and hallucinations to maximize results. Shape the structure, tone, and clarity of AI-generated outputs to align with audience needs, ensuring actionable deliverables
• Act as a key liaison between marketing, sales, and product teams to ensure AI tools and frameworks align with organizational goals
• Train and mentor team members on AI tools and methodologies, fostering adoption and innovation across the marketing organization
• Stay on the cutting edge of AI advancements and eagerly bring innovative ideas to elevate Grafana Labs’ demand generation strategies

Benefits

• Equity
• Bonus (if applicable)