Senior Sem Expert

Summary

Join our dynamic team as a Senior Search Engine Marketing (SEM) Expert! This remote position, based in Argentina or Uruguay, requires managing large-scale Google Ads campaigns ($100k+ monthly budget) for a catalog-based advertising effort. You will develop and implement comprehensive SEM strategies, conduct keyword research, design compelling ad copy, and analyze campaign performance. The ideal candidate possesses extensive experience in Google Ads, catalog-based advertising, and data analysis. This role demands strong analytical and communication skills, the ability to work independently, and a passion for driving results in a fast-paced environment.

Requirements

• Proven track record as an SEM expert with deep expertise in managing Google Ads campaigns
• Demonstrable experience handling substantial monthly ad spending ($100k+) effectively
• Extensive knowledge of catalog-based advertising with high SKU volumes
• Strong analytical skills with the ability to interpret data and produce actionable insights
• Excellent communication skills, both written and verbal
• Ability to work independently and thrive in a fast-paced, results-oriented environment

Responsibilities

• Develop, implement, and manage comprehensive SEM campaigns on Google Ads aimed at the target audience of crafters and micro-businesses
• Strategically handle a $100k+ monthly ad spend to maximize reach, engagement, and conversion across our extensive catalog of over 10,000 SKUs
• Conduct in-depth keyword research and selection to optimize ad performance and tailor campaigns to community needs and preferences
• Design and execute persuasive ad copy and creative assets to attract and convert the target market effectively
• Monitor and analyze campaign performance metrics, including CTR, conversion rates, and ROAS, to identify areas for improvement and implement data-driven optimization strategies
• Perform A/B testing to assess and refine ad components, such as headlines, images, and calls to action
• Collaborate with cross-functional teams to align SEM strategies with overall marketing initiatives and ensure cohesive brand messaging
• Stay abreast of industry trends, emerging technologies, and algorithm updates to maintain a competitive edge in digital advertising

Benefits

• Remote work
• Opportunities for learning and growth
• Challenging projects