Senior Social Media Specialist

Summary

Join Lyra Health's social media team as a Senior Social Media Specialist and become the voice of Lyra across various social media platforms. You will be responsible for creating engaging content, managing community engagement, and driving social-led campaigns. This role requires strong writing, editing, and project management skills, along with experience in social media marketing across diverse industries and audiences. You will collaborate with cross-functional teams and report on performance using social media analytics tools. Lyra offers a competitive salary, comprehensive benefits including health insurance, retirement plans, paid time off, and professional development opportunities. The ideal candidate is a creative storyteller passionate about mental health advocacy.

Requirements

• 5+ years of social media marketing; diverse industry (i.e. tech, healthcare, lifestyle, etc.) and audience (i.e. B2B, B2C) background preferred
• Strong knowledge of major social platforms (LinkedIn, X, Facebook, Instagram, TikTok) and social media tools (e.g., Sprout Social, Canva)
• Demonstrated experience developing social media content and copy that drives engagement with key audiences and supports business goals
• Ability to understand key target audiences and utilize content and tactics to reach each effectively
• Excellent writing, editing, and proofreading skills
• Keen eye for detail, including attention to word interpretation
• Strong project management skills
• Demonstrated ability to work cross-functionally
• Self-motivated with the ability to work independently, collaborate cross-functionally, and prioritize effectively in a dynamic environment

Responsibilities

• Be the voice of Lyra on social media, oversee daily monitoring, tracking, and community management of all channels
• Own proactive engagement with industry and trending conversations, fostering engagement within the mental health community and build a thriving Lyra social media community
• Ensure brand consistency in copy and creative through tone, voice and terminology
• Foster engagement and build a thriving social media community
• Serve as an advocate for mental health
• Manage our editorial calendar and own content planning with oversight from head of social
• Own our editorial and publishing workflows, including scheduling, approvals, and message tagging, within Sprout Social and Asana
• Make ongoing recommendations for net new content formats and creative optimizations
• Ensure DEIB and real-time world event considerations are applied to all content
• Drive cross-functional and social-led campaigns, while overseeing all evergreen editorial and social-led content
• Copywriting, editing, and creative development of social-led content and cross-functional campaigns
• Ability to work collaboratively with a design and video team, familiarity with Canva
• Identify and quickly act on real-time content opportunities
• Collaborate effectively with cross-functional teammates in Product Marketing, Events, Content, Growth Marketing, Provider Marketing, Customer Marketing and more
• Comfortable working with executives and subject matter experts (clinicians, product leaders, etc.)
• Own weekly internal digests for employee advocacy and customer mentions
• Use our advocacy tool, email, and Slack to manage employee advocacy and key customer mentions
• Craft weekly internal comms digests and share with head of social for approval
• Report on monthly performance, quarterly social listening, and as-needed social media audits
• Measure our progress and make optimization recommendations using insights from our social media tool, Sprout Social
• Publish reports in Slack and on Confluence
• Support the development and expansion of our core social media strategy and social-led programming
• Identify new opportunities to elevate Lyra’s social media presence and programming
• Support Head of Social with day-to-day needs
• Potential to own the launch and management of net new social media channels (i.e. Instagram, TikTok)

Preferred Qualifications

Strong proficiency with visual design tools (Figma, Adobe Creative Suite) and project management tools (i.e. Asana, JIRA) a plus

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra’s benefits package includes gender-affirming surgery
• Lyra for Lyrians; coaching and therapy services for you and your eligible dependents
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid Parental Bonding Leave for birthing and non-birthing parents
• 401k and retirement benefits
• Employee Well-being Program with additional perks:  Fertility and Family Building, and Maternity program, Employer discount marketplace, Pet insurance, Financial planning tools, UberEats stipend, Legal services, Monthly technology stipend
• We spread joy throughout the year with perks and activities, surprise swag, regular community celebrations and more!