Social Media Specialist

Summary

Join Lyra Health's social media team as a creative and results-driven Social Media Specialist. You will manage Lyra's social media channels, create engaging content, and collaborate with cross-functional teams. Responsibilities include copywriting, content scheduling, community management, and monitoring brand mentions. The ideal candidate possesses 2+ years of social media marketing experience, excellent writing skills, and proficiency with social media tools. Lyra offers a competitive salary, comprehensive benefits, and opportunities for professional growth within a supportive and passionate team dedicated to mental health.

Requirements

• 2+ years of social media marketing experience; diverse industry (tech, healthcare, lifestyle, etc.) and audience (B2B, B2C) background preferred
• Knowledge of major social platforms (LinkedIn, X, Facebook, Instagram, TikTok) and social media tools (Sprout Social, Canva)
• Experience developing social media content and copy that drives engagement and supports business goals
• Excellent writing, editing, and proofreading skills
• Keen eye for detail, including attention to word interpretation
• Project management skills
• Ability to work independently, collaborate cross-functionally, and prioritize effectively in a dynamic environment

Responsibilities

• Develop copy and creative content for evergreen editorial and social-led content
• Collaborate with design and video teams, demonstrating familiarity with Canva
• Identify and propose real-time content opportunities
• Collaborate effectively with cross-functional teams (Product Marketing, Events, Content, Growth Marketing, Provider Marketing, Customer Marketing)
• Contribute to strategy-building for cross-functional and social-led campaigns and content
• Manage content for employee and customer advocacy
• Distribute key content to employee advocacy tools for approval
• Monitor and track key customer mentions for distribution
• Schedule, publish, and optimize content calendar in real-time
• Draft, schedule, and tag content within Sprout Social and Asana
• Ensure DEIB and real-time world event considerations are applied to all content
• Monitor and manage all social media channels daily
• Engage with and track brand mentions, comments, and messages, adhering to engagement playbook
• Maintain brand consistency in copy and creative through tone, voice, and terminology
• Foster engagement and build a thriving social media community
• Advocate for mental health
• Handle inbound requests from cross-functional partners for social media content, reporting, and listening
• Use Sprout Social and Asana to manage, prioritize, and assign requests
• Support the development and expansion of social media strategy and social-led programming
• Identify new opportunities to elevate Lyra’s social media presence and programming
• Support Head of Social and Senior Social Media Specialist with day-to-day needs
• Potentially own the launch and management of new social media channels (Instagram, TikTok)

Preferred Qualifications

• Proficiency with visual design tools (Figma, Adobe Creative Suite) and project management tools (Asana, JIRA)
• Experience with influencer, paid, and employee advocacy programs

Benefits

• Comprehensive healthcare coverage (medical, dental, vision, FSA/HSA, life and disability insurances)
• Gender-affirming surgery coverage
• Lyra for Lyrians; coaching and therapy services for employees and eligible dependents
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay (vacation, sick days, company holidays)
• Paid Parental Bonding Leave for birthing and non-birthing parents
• 401k and retirement benefits
• Employee Well-being Program (Fertility and Family Building, Maternity program, Employer discount marketplace, Pet insurance, Financial planning tools, UberEats stipend, Legal services, Monthly technology stipend)
• Various perks and activities, surprise swag, regular community celebrations
• Discretionary bonuses