Senior Strategic Planning Director

Summary

Join Brado, a digital marketing agency, as a Senior Strategic Planning Director and quarterback an insight-driven approach, translating audience insight into highly targeted, personalized brand experiences. Based in St. Louis, MO, this remote role involves collaborating with specialists to understand the audience, developing Ideal Customer Profiles and Buyer Personas. You will define problems, extract insights, and ensure strategic alignment. Responsibilities include shaping primary research, developing strategic assets, creating insightful creative briefs, contributing to digital engagement strategies, assessing campaign performance, and engaging with clients to identify opportunities. The ideal candidate is a self-motivated strategic thinker, a compelling writer, and skilled at engaging people.

Requirements

• Live in the St. Louis, MO area
• Skills in defining problems and extracting insights that promote ongoing cross-functional strategic alignment

Responsibilities

• Quarterback an insight-driven approach by translating audience insight into highly targeted, personalized brand experiences
• Collaborate with insight and data specialists to expand the collective understanding of the audience, including Ideal Customer Profile development and Buyer Personas, while channeling that empathy into strategic foundations and direction for the activation teams
• Define problems and extract insights that promote ongoing cross-functional strategic alignment
• Represent Brado in partnerships and individually
• Ensure all aspects of the project are delivered on time and against client objectives
• Shape and participate in primary research, developing a point-of-view on the audience through a variety of data sources – qual and quant, behavioral data, cultural fuel, and secondary research
• Develop strategic foundation assets, including brand positioning and communication architecture, to guide broader teams to develop creative, content, and media strategy
• Transform client assignments into insightful, distilled creative briefs, remaining an active contributor throughout the creative development process
• Contribute to development of precision targeted/personalized digital engagement and content strategies, in partnership with media and content planners
• Work alongside the Data & Analytics team to assess the performance of client campaigns and consult with the broader team on optimization opportunities
• Proactively engage with existing clients to analyze market trends and identify new opportunities and challenges

Preferred Qualifications

• Self-motivated, needing little supervision
• Exceptional in engaging people, internally and with clients
• Gifted strategic thinkers and clear, concise and compelling writers and story-tellers
• Able to inspire an audience through thought-provoking, provocative language (no filler, no marketing jargon)

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home