Senior VP of Marketing

Summary

Join OffSec as the SVP of Marketing and lead the global marketing organization, driving strategies and execution across enterprise and consumer audiences. This critical role focuses on scaling marketing efforts to align with the company's growth trajectory, targeting mature and emerging markets. You will be responsible for demand generation, customer acquisition, product marketing, field and partner marketing, brand building, and community engagement. The ideal candidate will have leadership experience and a hands-on approach to guide the marketing function and ensure it matures into a world-class operation. This full-time salaried position offers flexible work hours from a home office and the potential to evolve into a Chief Marketing Officer (CMO) role. OffSec is a market-leading cybersecurity training and certification company poised for tremendous growth.

Requirements

• 10+ years of marketing leadership experience, with a strong focus on enterprise B2B marketing, demand generation, and customer acquisition
• Proven ability to scale growth-stage companies from $100M to $300M, preferably in private equity-backed environments
• Experience with SaaS, managing the customer lifecycle, and marketing to B2B and B2C audiences
• Track record of working in a private equity-backed company focusing on strong EBITDA growth
• Expertise in field and partner marketing, including co-marketing initiatives
• Demonstrated success in developing and launching product marketing strategies and programs
• Deep knowledge of B2B demand generation, ABM, and the use of marketing automation tools (e.g., Marketo, HubSpot, Salesforce)
• Proficiency in analytics-driven marketing, funnel optimization, and ad performance tracking
• Familiarity with leveraging third-party research firms (e.g., Gartner, Forrester) to enhance brand credibility
• A strategic thinker with hands-on execution skills and the ability to lead from the front
• Experience managing and inspiring distributed teams in a fast-paced, entrepreneurial environment
• Exceptional written and verbal communication skills
• Strong interpersonal skills with a collaborative mindset
• Passion for building communities and engaging with a global user base

Responsibilities

• Design and execute a comprehensive, global B2B demand generation strategy targeting enterprise customers, focusing on building a high-quality sales pipeline
• Develop account-based marketing (ABM) campaigns to engage and convert key enterprise accounts
• Leverage data and analytics to measure campaign performance and continuously optimize for conversion rates and return on investment
• Build and implement innovative strategies to attract and acquire enterprise customers in cybersecurity, government, and education sectors
• Collaborate with Sales to align on ICP (Ideal Customer Profile) targeting, lead scoring, and pipeline generation goals
• Enhance the marketing-sales handoff process to ensure seamless conversion from marketing-qualified leads (MQLs) to sales-qualified leads (SQLs)
• Develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with company goals
• Create compelling value propositions, messaging, and positioning that resonate with both B2B and B2C audiences
• Build a robust competitive analysis framework to identify market trends, customer needs, and differentiators
• Equip the Sales and Customer Success teams with high-quality enablement materials, including product overviews, ROI calculators, case studies, and presentations
• Serve as a liaison between Product, Content, Sales, and Marketing to ensure consistent communication of customer feedback and market insights
• Develop regional marketing strategies to support field teams in key geographies, including localized campaigns, events, and account-specific initiatives
• Organize and execute industry events, trade shows, and OffSec-hosted webinars to enhance brand visibility and drive engagement
• Collaborate with channel and technology partners to co-develop marketing strategies that expand reach and drive joint revenue opportunities
• Build scalable co-marketing programs with partners, including joint webinars, events, and demand-generation campaigns
• Strengthen OffSec’s brand as a leader in cybersecurity training and thought leadership
• Elevate the brand’s emotional resonance with enterprise, government, education, and individual audiences globally
• Lead PR efforts to amplify OffSec’s voice among cybersecurity practitioners and business decision-makers
• Drive customer acquisition and web traffic for B2C and B2B sales through ad optimization, SEO/SEM, and funnel conversion strategies
• Leverage analytics tools to test, measure, and optimize marketing initiatives
• Develop and execute campaigns that drive measurable growth in new customer acquisition and expand lifetime value (LTV)
• Build and engage OffSec’s passionate, global user community through events, campaigns, and digital experiences
• Develop programs to foster customer advocacy and loyalty, leveraging the strength of OffSec’s brand
• Recruit, develop, and retain a high-performing marketing team
• Foster a culture of accountability, creativity, and data-driven decision-making

Preferred Qualifications

Cybersecurity and training/education experience

Benefits

• Flexible work hours
• Work from a home office