Senior Web Marketing Manager

Summary

Join onX as a Sr. Web Marketing Manager and lead the strategic direction and optimization of our digital presence across multiple web properties. You will define and execute a comprehensive web strategy, manage the website roadmap, and collaborate with cross-functional teams. Responsibilities include performance and analytics, UX and content strategy, CRO, SEO, project management, and stakeholder alignment. The ideal candidate possesses a Bachelor's degree, 8+ years of experience in web marketing, and strong analytical skills. onX offers competitive salaries, annual bonuses, equity, comprehensive health benefits, parental leave, 401k matching, and flexible time away.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience
• 8+ years of experience in web marketing, digital strategy, or website management, with a proven track record of driving measurable growth, engagement, and conversion
• Expertise in managing multi-site ecosystems, balancing brand awareness, lead generation, and retention goals
• Strong analytical skills with proficiency in website performance analytics, CRO, A/B testing, and tools like Google Analytics, Looker, VWO, or Optimizely
• Deep understanding of SEO best practices and their impact on organic growth
• Experience collaborating cross-functionally with UX designers, developers, and content strategists to create seamless, user-centric experiences
• Familiarity with agile methodologies, sprint planning, and KPI-driven optimization
• Ability to interpret data (qualitative and quantitative) to identify user pain points, optimize site structure, and enhance customer journeys
• Hands-on experience with CMS platforms and personalization engines
• Knowledge of web compliance requirements, including privacy, security, and accessibility
• Proven leadership in cross-functional teams, aligning stakeholders, managing competing priorities, and communicating insights and strategy to senior leadership across Marketing, Product, SEO, Engineering, and Creative teams
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX
• Ability to travel (up to) quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp

Responsibilities

• Define and execute a comprehensive web strategy aligned with business goals (traffic, conversion, brand engagement)
• Manage the website roadmap, prioritizing projects based on impact, resources, and company objectives
• Collaborate with cross-functional teams to align website initiatives with product launches, campaigns, and strategic priorities
• Conduct regular audits to identify areas for optimization and propose new features (e.g., customer portal, learning centers)
• Set and track website performance KPIs using tools like Google Analytics & Looker
• Generate actionable insights from web data to optimize user journeys and conversion rates
• Build and manage dashboards & reporting tools to provide visibility into website health and effectiveness
• Partner with Design, Content, and Creative teams to create intuitive, user-centric web experiences
• Optimize site structure, navigation, and merchandising to improve engagement and ease of use
• Ensure website content is brand-aligned, engaging, and strategically structured to drive conversions
• Lead CRO strategy to improve key funnel stages and eliminate conversion bottlenecks
• Implement A/B testing and experimentation using platforms like Optimizely & VWO
• Balance conversion goals with brand integrity, ensuring a seamless and effective user experience
• Collaborate with the SEO Manager and Web Engineers to optimize site architecture and content for organic visibility
• Stay informed on industry updates & algorithm changes, adjusting strategies accordingly
• Oversee multiple website projects, managing timelines, quality, and stakeholder alignment
• Utilize Agile methodologies (sprint planning, stand-ups, retrospectives) to enhance efficiency
• Partner with technical teams to ensure seamless execution and integration of new tools & AI-driven efficiencies
• Act as the primary point of contact for website strategy, aligning cross-functional teams and driving collaboration
• Present insights and strategic recommendations to leadership teams, influencing decision-making

Preferred Qualifications

• Strong grasp of AI-driven tools and emerging web technologies that can enhance efficiency and user experience
• Background in outdoor, subscription-based consumer product, or SaaS industries is a plus

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays