Social Media and Influencer Outreach Specialist

Summary

Join FXSwede as their Social Media & Influencer Relations Specialist! This fully remote position offers flexibility and the chance to collaborate with a global team. You will oversee multiple social media channels, primarily focusing on TikTok, creating engaging content, and managing influencer collaborations. The role demands strong organizational skills, a deep understanding of social media trends, and excellent communication abilities. You will be responsible for content creation, community management, and building relationships with influencers. This is a fantastic opportunity to contribute directly to a fast-growing company, experiment with new ideas, and take ownership of your work. FXSwede values creativity, meaningful growth, and a collaborative team environment.

Requirements

• Proven experience managing multiple social channels, ideally specializing in Tiktok shop accounts
• Strong understanding of content production workflows and collaboration with crossfunctional teams
• Experience with community management and a passion for engaging with audiences online
• Excellent interpersonal skills and experience building relationships with talent/influencers
• Highly organized, proactive, and comfortable managing multiple moving parts
• A deep knowledge of social media culture and the ability to spot trends before they go mainstream
• Solid ownership and high accountability

Responsibilities

• Oversee all branded and non-branded social media channels, currently including 4 TikTok accounts, 1 Instagram, and 1 Facebook page (with more to come)
• Ensure consistent, timely, and on-brand posting across all platforms with special attention to the tiktok accounts - posting up to 10 videos a day (this can change)
• Work closely with the content creator and the video editor to manage a content calendar and ensure there is always a strong pipeline of content ready to go for daily posting
• Stay up to date with platform trends and audience behavior to optimize posting strategies and recommend new content formats
• Pitch ideas for new content to try for each account and own performance for secondary accounts
• Maintain organized systems to track content progress—from posting to analytics
• Ensure all assets are optimized for each platform’s specifications and best practices
• Be the voice of the brand online: actively monitor, respond to, and engage with comments, DMs, and mentions across all social channels
• Foster a sense of community and connection with our audience, handling queries with warmth, speed, and professionalism
• Act as a key point of contact for US-based influencers and collaborate with the outreach team
• Build and maintain strong relationships with our influencer partners, ensuring they feel supported, aligned, and excited to work with the brand
• Check in regularly to ensure influencers have all necessary materials, direction, and guidance
• Coordinate logistics and communication for influencer collaborations in the US with the outreach team

Benefits

• Work from anywhere! You have all the flexibility and freedom in your work, we measure results
• Multinational diverse environment and awesome coworkers
• A fast-growing company, but still small enough that you will be considered a very valued member of the team. When you learn and grow – so does FXSwede!
• Amazing learning opportunity as you will be able to work on various types of consumer products
• Great opportunity to learn new skills while working closely alongside other departments as well as in the job role
• We strongly encourage new ideas and initiatives on how we can improve and do stuff better
• Join a very friendly, open-minded and fun team where we all work together and grow in something we all love and can be proud of