Social Media Specialist
CellCarta
Job highlights
Summary
Join CellCarta as a Social Media Specialist and contribute to bridging the gap between science and the world through engaging marketing. You will play a key role in expanding CellCarta's reach and showcasing its expertise in advancing scientific research. Responsibilities include creating engaging social media content, managing the content calendar, analyzing performance, collaborating with the marketing team, and staying up-to-date with industry best practices. This role offers a unique opportunity to combine a scientific background with hands-on marketing experience, contributing to impactful projects that highlight the importance of drug development research. The position can be remote or hybrid in Canada, with a preference for candidates based in EST. CellCarta offers a wide range of benefits, including competitive wages, vacation time, comprehensive insurance, and more.
Requirements
- Bachelor's degree in a scientific field (e.g., Life Sciences, Biology, Pharmacology, or related discipline) with a strong interest in digital marketing and social media strategies
- Strong writing, editing, and copywriting skills with an ability to adapt tone for different platforms
- Creative and collaborative mindset, with the ability to contribute to both written and visual content development
- Strong attention to detail and excellent organizational skills
- Track record of strong execution and ability to respond to situations quickly
Responsibilities
- Write engaging, on-brand copy for social media posts across LinkedIn, Facebook, X, and WeChat
- Adapt content to fit each platformβs style, tone, and audience, ensuring consistency across all posts
- Collaborate with the graphic designer to input on visual assets and ensure content is visually appealing and aligned with brand guidelines
- Assist in managing and organizing the social media content calendar, ensuring timely delivery of posts and alignment with marketing campaigns, product launches, and key events
- Schedule posts and ensure all content is published according to the content calendar
- Monitor and track social media performance using analytics tools (e.g., Sprout Social, native platform analytics) to measure engagement, reach, and ROI
- Provide regular reports on social media performance, highlighting trends, insights, and opportunities for optimization
- Contribute ideas for social media campaigns, promotional content, and new formats (e.g., short-form videos, infographics, etc.)
- Work with the marketing team to develop social media strategies that align with broader marketing goals
- Assist with the creation of promotional content, such as short videos, for distribution on social media platforms
- Stay up-to-date with social media trends, platform updates, and industry best practices to ensure content remains engaging
- Provide recommendations on platform-specific tactics to improve engagement and brand visibility
- Engage with followers, responding to comments and messages in a timely manner to build and nurture online communities
- Monitor social media conversations and provide feedback or insights to the marketing and communications teams
Preferred Qualifications
- Knowledge of immunology, genomics, and histopathology is a strong asset
- 1β2 years of experience (internships or freelance experience are also acceptable) in social media marketing, digital marketing, or content creation is preferred
- Familiarity with social media platforms, including LinkedIn, Facebook, X (Twitter), and WeChat is an asset
- Basic graphic design skills or familiarity with tools like Canva, or similar is an asset
- Understanding of social media analytics tools and reporting is an asset
Benefits
- Competitive Wages
- Vacation and Personal Days
- Comprehensive Group Insurance Plans
- RRSP Contribution with Employer Matching
- Employee Annual Incentive Plan (EAIP)
- Dialogue Telemedicine Service and Employee Assistance Program (EAP)
- OPUS & Cie Contribution
- Referral Program
- Career Advancement Opportunities
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