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Social Media Lead

Summary

Join our team as Social Media Lead to build and grow Coinshift Personal's presence on Twitter and LinkedIn, leveraging your expertise in DeFi and social media growth.

Requirements

• DEEP DeFi Knowledge. : You live and breathe DeFi and know the space inside out, Inc., top players and trends—in-depth familiarity with protocols and how they function
• Active Twitter Account. with a following
• Take Ownership. : You’re not waiting for instructions—you take charge of our social media game and make things happen
• Organized & Strategic. : You can handle multiple campaigns and combine creativity with a data-driven approach. We expect you to be a seasoned project manager
• Growth Guru. : You know how to grow a DeFi project’s social media, and you have a strong track record of boosting engagement and community building

Responsibilities

• Grow our Twitter presence exponentially, boosting engagement and aligning the brand voice with our core values
• Manage launch campaigns with partners end to end, keeping all stakeholders in the loop by creating templates and guides for transparency
• Scale Twitter and LinkedIn followers with viral, value-packed content that clicks with DeFi enthusiasts
• Manage influencer partnerships (e.g., DefiEdgy, Route2Fi), coordinate with agencies, and experiment with fun formats like threads, Spaces, and infographics
• Establish Coinshift as a go-to thought leader in RWAs, driving engagement with community-led campaigns, airdrop announcements, and strategic content that builds brand loyalty

Benefits

• $100,000 - $120,000 a year
• + (0.1% - 0.5%) Equity