Social Media Manager

Summary

Join 20four7VA as a Social Media Manager and oversee daily social media activities across platforms like Facebook, Instagram, Twitter, and LinkedIn. Develop and implement engaging content strategies, including graphics, videos, and written content, while ensuring consistent branding and messaging. Plan and execute marketing campaigns, collaborating with team members to create targeted advertising and promotions. Manage email marketing campaigns, segmenting lists for personalized outreach and analyzing campaign effectiveness. Monitor social media engagement, track competitor activity, and identify opportunities to grow online visibility. This role requires proven experience in social media management, content creation, and marketing strategy, along with proficiency in graphic design and scheduling tools. The ideal candidate possesses strong analytical, communication, and organizational skills.

Requirements

• Proven experience in social media management, content creation, and marketing strategy
• Strong understanding of platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok
• Proficiency in graphic design tools (Canva, Adobe Creative Suite, etc.) and scheduling tools (Buffer, Hootsuite, etc.)
• Ability to write compelling and engaging content tailored to various audiences
• Experience in email marketing platforms (MailChimp, HubSpot, etc.)
• Strong analytical skills to track and improve digital marketing performance
• Excellent communication, time management, and organizational skills

Responsibilities

• Maintain and oversee daily activities on all social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Ensure consistent branding, messaging, and engagement across all social channels
• Respond to comments, messages, and inquiries promptly to enhance audience interaction
• Develop and schedule engaging posts, including graphics, videos, and written content
• Research and implement social media trends to increase engagement and reach
• Write compelling captions, articles, and updates tailored to the target audience
• Plan, develop, and execute marketing strategies that align with business objectives
• Collaborate with other team members to create targeted advertising and promotions
• Track and analyze campaign performance, optimizing strategies as needed
• Design and send email campaigns to engage leads, subscribers, and existing clients
• Maintain and segment email lists for personalized outreach and retention
• Analyze open rates, click-through rates, and overall campaign effectiveness
• Track incoming messages, inquiries, and feedback received through social platforms
• Monitor engagement metrics to understand audience behavior and improve outreach strategies
• Identify trends, competitor activity, and new opportunities to grow online visibility

Benefits

• Competitive rates
• Weekly payments
• Annual rate increase (based on performance)
• Paid time off
• Paid holidays
• Free training and upskilling
• Constant support and guidance from managers and mentors
• Clear schedules and guidelines
• A vibrant community always ready to support you