Remote Social Media Specialist, TikTok & Youtube

Summary

Join the central social media team at Binance as a TikTok account owner, responsible for content creation, engagement, growth, and sentiment. Contribute to integrated marketing campaigns and manage relationships with third-party creators.

Requirements

• 3+ years of experience in digital marketing or social media related roles
• 1+ years of experience in Video Editing and Motion Design
• Proficient in using Adobe Suite, especially After Effects, Photoshop, Illustrator, and Premiere
• Ability to work in a fast-paced environment with a 1-2 day turnaround time on finished pieces
• Knowledge and experience in using video to document a global event
• Proven success of creating high-performing content on TikTok and Youtube
• Knowledge of TikTok and Youtube trends and the best performing content types
• Experience with getting creative within brand guidelines
• Video editing proficiency. Project management experience
• Keen sense of the crypto market in general
• A meme connoisseur
• A clear and concise style of communication, with a creative/fun spin when relevant
• Strong sense of responsibility. Self-motivated and results-oriented

Responsibilities

• Be a part of the central social media team
• Own the @Binance TikTok account, responsible for account output, engagement, growth and sentiment
• Contribute to integrated marketing campaigns and priority brand partnerships on behalf of the social team
• Produce and edit high quality, engaging, original content that can be used cross-platform
• Manage relationships with third party creators including project management, briefing and feeding back on deliverables
• Monitor and effectively leverage TikTok or other social media trends
• Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance
• Analyse social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
• Engage and build communities through one-on-one as well as one-to-many conversations

Benefits

• Competitive salary
• Flexible working hours, remote-first, and casual work attire