Paid Media Specialist

Summary

Join Envato's energetic marketing team as a Paid Media Specialist! This high-impact role involves executing and optimizing paid advertising campaigns across various digital platforms, including Meta Ads, Pinterest, TikTok, and more. You will monitor campaign performance, analyze results, collaborate with creative and brand teams, and manage the budget efficiently. The ideal candidate possesses a Bachelor's degree in a related field, proven experience in paid media, strong analytical skills, and excellent communication abilities. Envato offers a remote work environment with flexibility, a MacBook Pro or HP, a home office setup contribution, generous parental leave, a colleague meetup allowance, a learning budget, a free Envato Elements subscription, and access to a holistic assistance program.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field
• Proven experience in managing paid media campaigns across multiple channels
• Familiarity with digital advertising platforms such as Google Ads, Facebook Ads Manager, YouTube Ads, LinkedIn Ads, Display Ads, etc
• Strong analytical skills with the ability to interpret data and drive informed decision-making
• Proficiency in using advertising tools and platforms for campaign management and optimization
• Excellent communication and collaboration skills, with the ability to work effectively within a team
• Detail-oriented with strong project management skills and the ability to multitask in a fast-paced environment

Responsibilities

• Implement and manage paid advertising campaigns across platforms such as Meta Ads, Pinterest Ads, TikTok Ads, Google Display Network, YouTube, Reddit, LinkedIn Ads, and other relevant channels
• Regularly monitor and adjust audience targeting, ad creatives, and bidding strategies to improve performance and achieve key campaign metrics like CTR, CPA, and ROAS
• Track and analyze campaign results, providing detailed reports with actionable insights and recommendations for improvement
• Collaborate with creative and brand teams to develop engaging ad content that aligns with marketing objectives and brand guidelines
• Assist in managing the paid media budget efficiently to ensure optimal resource allocation and high ROI
• Stay updated on industry trends, best practices, and emerging technologies to drive innovation in paid media strategies

Benefits

• We are a remote business with full flexibility for you to manage work and life as you need - outcomes are what’s important to us
• We provide MacBook Pros or HP’s for you to do your best work, as well as all your initial and ongoing tech setup to suit your individual needs
• It’s important you love your home office so we will provide a contribution towards your set up and a monthly allowance to support work from home costs
• Want to expand your family? We will support you! We offer 20 weeks paid primary carer leave (with super paid on top for the first 12 months); and 6 weeks paid secondary carers leave
• Connection is so important in a remote business. That’s why we provide you with an annual allowance to meet up with colleagues and share some food and a laugh
• Continuous improvement is encouraged and we provide an annual budget for you to put towards your learning
• We know our product is awesome so we will provide you with a free Envato Elements subscription for your side gigs and/or personal use
• Your wellbeing is paramount and we provide access to a holistic assistance program that provides support in many areas of life and health