Social Media Specialist

Summary

Join vSplash, a leader in white-label digital services, as a Social Media Specialist! Manage and create engaging social media content for various platforms, utilizing Canva for visual design. Tailor content to individual client needs and brand voices. Plan and execute promotional posts to boost sales and engagement. Gain cross-training in email marketing, Meta and Google Ads, brand guideline creation, and reputation management. This role requires 2–5 years of experience and a bachelor's degree in a related field. Flexibility for night shifts is needed. vSplash offers opportunities for scale and impact, cross-training, creative freedom, and a collaborative environment.

Requirements

• Experience: 2–5 years in social media content creation or digital marketing
• Education: Bachelor’s degree (or equivalent) in Marketing , Communications , Design , Journalism , English , or related field
• Proficiency in Canva or similar graphic design tools
• Strong command of U.S. English for writing, editing, and content creation
• Excellent communication (both written and verbal), organizational, and time-management skills
• Ability to work independently in a fast-paced, high-volume environment
• Flexibility to work night shifts when required

Responsibilities

• Develop engaging, high-quality social media posts for platforms like Facebook, Instagram and Google My Business
• Tailor content to match each client’s brand voice, tone, and audience needs
• Select and edit images for posts, using Canva to crop, resize, and optimize for social media
• Create simple graphics, text overlays, and custom designs to support content
• Plan and implement on-demand promotional posts for clients to boost sales, promotions, and audience engagement
• Gain hands-on experience across email marketing , brand guide development , Meta and Google Ads , and reputation management
• Stay aligned with each client’s unique brand values, ensuring all social media strategies are tailored to their goals

Preferred Qualifications

• Proficiency in using social media management tools and analytics platforms
• Familiarity with Generative AI tools like ChatGPT, Grok, Perplexity for content assistance
• Exposure to paid advertising campaigns on social media platforms

Benefits

• Scale & Impact: Work with a large portfolio of U.S. small businesses, impacting their digital presence
• Cross-Training: Gain experience in multiple aspects of digital marketing, enhancing your skills and career growth
• Creative Freedom: Use your creativity to shape brand narratives and drive online engagement
• Collaborative Environment: Join a team that thrives on innovation, precision, and a customer-first mindset