Sr. Marketing Manager

Summary

The job description is for a Demand Generation Marketer role at TapResearch, a fast-growing company that connects marketers & researchers with everyday mobile users. The role involves launching and optimizing campaigns, partnering with BD & Account Teams, leading GTM for future products/initiatives, communicating about the product, creating content, and driving traffic and engagement. The ideal candidate should have at least 6-8 years of experience as a Growth or Product Marketer for a B2B Technology (preferably SaaS) company.

Requirements

• Min. 6-8 years of experience as a Growth or Product Marketer for a B2B Technology (preferably SaaS) company
• Min. Bachelor's degree in Marketing or related field
• Be data-driven and highly analytical
• Be creative and a self-starter
• Have proficiency with Google Analytics
• Have proficiency with social media analytics
• Have experience with marketing automation tools (HubSpot or similar)
• Be organized and have great time management skills
• Have excellent interpersonal skills
• Have excellent written and verbal communication

Responsibilities

• You’ll launch, track and optimize campaigns across several channels to move prospects and customers down the funnel
• You’ll partner with BD & Account Teams to lead Demand Generation Marketing
• You’ll be heavily involved in our GTM for any future Products/Initiatives plus any data analytics around customer responsiveness/feedback
• You’ll communicate about the Product and its benefit to our audience in close collaboration with Product and our C-Suite
• Create and manage content and editorial calendar with key themes and topics, aligned with overall marketing strategy and objectives
• Create personalized content for all stages of the marketing funnel (TOFU, MOFU, BOFU), tailored to our buyer personas
• Drive traffic and engagement that translates to sales and brand promotion

Preferred Qualifications

Startup experience is a plus

Benefits

• Unlimited PTO
• Fantastic Medical/Dental/Vision Coverage for you and your dependents
• Stock Options
• Annual company retreat
• Free Macbook Pro + company swag provided to all employees