Nova Credit is hiring a
Sr. Product Marketing Lead, Remote - United States

Summary

The job is for a Sr. Product Marketing Lead at Nova Credit, a company revolutionizing the way lending is done by using alternative credit data. The role involves scaling sales enablement, content marketing, and product strategy across three products in multiple geographies. The ideal candidate will have experience in B2B marketing, fintech, and be able to create compelling content and engage diverse audiences.

Requirements

• 3+ years product marketing experience delivering highly successful enablement and thought leadership programs with a focus on B2B marketing, fintech experience a plus
• Experience developing product marketing assets for owned, organic, and paid media with working proficiency in basic design principles, tools, and channel specifications
• A solid eye for design and knack for good storytelling with the relevant creative and writing skills to create great content
• Demonstrated track record of strong deliverables output against internal and external roadmaps
• Technical literacy and an aptitude for data comprehension, comfortable reading, analyzing, and researching technical topics on your own

Responsibilities

• Champion the Nova point of view and develop thought leadership, content programs, and partnerships that expand our market-leading education in cash flow underwriting, cross-border credit, and alternative data infrastructure and analytics
• Become our growing sales and customer team’s new best friend by delivering the collateral and insights they need to be successful
• Be a trusty translator to find the right way to engage the right person at the right time while maintaining brand voice and product promise consistency
• Drive product messaging and positioning through thought leadership and sales/marketing materials and collaborate with others to evangelize our value propositions in marketing programs
• Help our customers tell their stories of success for authentic customer reference and case studies
• Collaborate with design, communications, and demand teams to manage creative production and timelines for campaigns to deliver consistent messaging in market
• Partner with marketing operations to measure, test, and optimize enablement and content programs towards business goals to drive demand
• Experiment with new media that drives impact and elevates our brand: video, mini-sites, interactive demos, print/direct-mail, and AI

Preferred Qualifications

• Constantly curious and enjoy learning about new verticals and technologies, shifting seamlessly between products, industries, and audiences; you can geek out on the technical nitty-gritty and can articulate value to both technical and non-technical audiences
• Should possess an understanding of media metrics and ability to build compelling stories with data

Benefits

• $145,000 - $180,000 a year
• The above compensation range is for U.S.-based candidates and is dependent on individual experience, skills, education, location, and qualifications
• We offer U.S.-based Novans competitive, employer-subsidized medical, dental, and vision plans, in addition to mental health and wellness benefits and a range of other benefits & perks
• Everyone is welcome at Nova Credit. We are an equal opportunity employer where our diversity and inclusion are central pillars to our company strategy