Blue State is hiring a
Strategy Director

Summary

Join Blue State's Strategy team as a Strategy Director, leading research and strategy development to drive positive progress in society. You'll uncover rich audience insights, develop frameworks, and craft strategies that help solve the world's biggest challenges.

Responsibilities

• Leading research, discovery, and insight development processes that drive decisions around creative, messaging, and campaign design
• Partnering with business development, account, and creative teams to determine the right research methodology and strategic approach to a given client challenge
• Conducting or supporting the team with primary research (interviews, surveys, focus groups, creative testing) as well as secondary (desk research, landscape and trend analysis, using audience intelligence tools, social listening)
• Translating the findings into insights that are both inspiring and actionable, including a core strategic proposition, audience definition and prioritization, and clearly articulated objectives and KPIs
• Overseeing or delivering traditional business and marketing frameworks like SWOTs, personas, user journeys, gap analyses, landscape research, creative briefs, etc
• Identifying trends and opportunities to innovate our research methodologies to meet emerging needs, experimenting with new approaches or tools to push our insights practice forward, and training other team members
• Facilitating and participating in brainstorming sessions, client presentations, workshops and overall project delivery
• Growing and manage client portfolio through regular account planning activities, and creating client roadmaps over months and years where appropriate
• Crafting and pitching new business as well as representing Blue State via event participation and other thought leadership
• Mentoring and upskilling team members