Student Lifecycle Marketing

Summary

Join CodePath as a Student Lifecycle Marketing Contractor and play a pivotal role in driving student leads, fostering engagement, and nurturing prospective and admitted students. You will develop and execute marketing campaigns leveraging email, SMS, Slack, and other channels to ensure college students recognize CodePath. This is a 3-month, 40 hours/week contract role reporting to the Senior Director, Student & University Marketing, offering an annualized salary between $85,000 and $110,000. The position is remote within the United States and requires a strong background in B2C lifecycle marketing and marketing automation. You will collaborate with various teams, analyze marketing performance, and optimize campaigns for improved effectiveness. The ideal candidate is a creative, data-driven team player with a passion for CodePath's mission.

Requirements

• 5-7 years of experience in B2C lifecycle marketing, email marketing, and/or marketing operations, preferably in EdTech or related fields
• Strong experience leveraging marketing automation to make a meaningful impact on team effectiveness
• Deep Hubspot experience
• Proven track record of developing and executing integrated B2C marketing campaigns
• Strong analytical and data skills with the ability to craft robust A/B tests and provide deep insights
• Strong communication and writing skills
• Can work with copywriters and agencies but also able to dive in and develop the messaging yourself
• Familiarity with marketing tech stack tools and a natural curiosity for emerging tools and technologies to improve marketing performance
• Experience working effectively in a fast-paced environment
• CodePath operates more as a tech startup than a traditional nonprofit
• Focused attention to detail and ability to multitask, handling multiple complete, multi-phase projects at different stages

Responsibilities

• Create and execute marketing campaigns that drive student acquisition, retention, and engagement for CodePath's no-cost computer science courses and early career programs
• Develop marketing toolkits and outreach assets (e.g. email templates, social graphics, slide decks, and talking points) for partners, outreach managers, and campus ambassadors to support localized recruitment and drive enrollment
• Manage audience segmentation, targeting strategies, campaign logic, and digital deployment to ensure personalized communication
• Collaborate with a team of admissions logistics contractors to ensure smooth execution and optimization of recruitment funnel and admissions campaigns
• Create and manage marketing automation
• Manage the student communications calendar, overseeing nurture and trigger streams
• Partner closely with the Student & University Marketing team to mobilize CodePath's network of brand ambassadors, student clubs, and university partners to build student communities, facilitate courses on campus, and drive student enrollment
• Analyze marketing performance metrics and generate reports
• Use response data and test results to optimize marketing programs for improved effectiveness
• Forecast, track, and report on campaign effectiveness and KPI impact
• Continually seek out new opportunities to move the needle against primary KPIs
• Analyze the size, value, cost, and attribution of leads from different sources to inform marketing strategies and ensure accuracy of the student database
• Use customer insights to create new audiences based on data

Preferred Qualifications

• Technical proficiency or domain expertise in student and campus marketing is a plus
• Start-up or high growth company experience

Benefits

$85,000 — $110,000 USD