Product Marketer

Summary

Join Goodnotes' B2B team and become their Product Marketing Lead, building and scaling their B2B marketing engine from the ground up. You will lead marketing efforts for key product areas, focusing on core client apps and platform technologies; collaborate across marketing, product, and design to optimize lifecycle marketing and drive product-led growth strategies; equip sales teams with effective sales enablement material; identify and attract new customer segments; optimize the B2B website experience and conversion funnel; and establish the product marketing function within the marketing team. This role requires senior-level experience in B2B product marketing, a proven track record marketing PLG software, and deep understanding of solution marketing, lead generation, and channel management. You will also need demonstrated ability to hire and build teams, strong problem-solving skills, and effective communication skills. Experience in the US market is essential, with preference for candidates based in London or Hong Kong.

Requirements

• Senior-level experience in B2B product marketing, ideally as a Senior Manager or Director
• Proven track record marketing PLG (product-led growth) software to B2B customers
• Deep understanding of solution marketing, lead generation, and channel management
• Experience collaborating effectively with product managers and technical stakeholders
• Demonstrated ability to hire and build teams, leveraging your network to accelerate execution
• Self-starter with a high bar for excellence and an entrepreneurial mindset
• Working knowledge of leveraging marketing and product analytics to drive experimentation, optimization, and measurable results
• Ability to navigate ambiguity in a fast-changing org, with strong cross-functional problem-solving skills
• Effective, clear, precise communication skills, oral and written
• Experience in the US market is essential; ideally based in London or Hong Kong, with relocation support available

Responsibilities

• Lead marketing efforts for key product areas, focusing on our core client apps and platform technologies. This involves crafting compelling messaging, positioning products effectively, and ensuring successful launches
• Lifecycle Marketing and Product-Led Growth: Collaborate across marketing, product, and design to enable, accelerate, and optimize lifecycle marketing and drive product-led growth strategies
• Sales Enablement: Equip our sales teams and resellers with sales enablement material and support that support them in effectively communicate the value of our products and convert leads
• Identify and attract new customer segments in the SMB and mid-market space
• Optimize the B2B website experience and conversion funnel
• Capacity Building: As key member in our revamped approach to product marketing, help to establish the function within the marketing team and across the company, delivering measurable impact
• Hire and develop a high-performing B2B marketing team
• Own and deliver on pipeline volume, conversion rates, and B2B self-service revenue growth targets
• Manage agency and content partner relationships

Benefits

• Meaningful equity in a profitable tech-startup
• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office
• Company-wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents