Lifecycle Marketing

Summary

Join Binance's Accelerator Program, a fixed-term program for early career talent seeking an immersive Web3 experience. You'll gain hands-on experience at the world's leading blockchain ecosystem, focusing on lifecycle marketing strategies. Responsibilities include developing and executing CRM campaigns, collaborating with various marketing teams, analyzing user data, and contributing new ideas. The program requires some exposure to lifecycle marketing, understanding of CRM channels, a relevant degree, strong analytical skills, remote work capabilities, and full-time availability for six months. Binance offers a competitive salary, benefits, and a work-from-home arrangement.

Requirements

• Some exposure to, or demonstrated interest in lifecycle marketing/ strategy, preferably in an online industry and in a global remote company
• Understanding of CRM channels, such as email, app push notifications, and other product interfaces to engage users
• Graduate from disciplines such as Marketing, Business, or other relevant fields
• Demonstrated logical thinking and data-driven decision-making abilities
• Able to work remotely and efficiently with global teams
• Available full-time for a period of 6 months

Responsibilities

• Assist in shaping lifecycle marketing strategies by bringing new ideas and solutions to boost user activation and retention
• Develop and execute CRM campaigns, such as email, app push notifications, and other product interfaces to engage users
• Collaborate with the global lifecycle, regional, data, design, content and other marketing verticals to launch and scale successful campaigns
• Analyze user data and campaigns to enhance user understanding and derive insightful findings for future initiatives

Benefits

• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)