SVP of Marketing

Summary

Join Hyperproof as the Senior Vice President of Marketing and report directly to the CEO. You will be responsible for driving revenue, brand awareness, and market presence. This role requires extensive experience in B2B SaaS marketing, specifically within mid-market and enterprise organizations. You will lead a high-performing marketing team, develop and execute comprehensive marketing strategies, and collaborate with various departments. Success will be measured by key performance indicators (KPIs) such as revenue growth, lead generation, brand awareness, and operational efficiency. Hyperproof offers a competitive compensation package, including a generous base salary, equity, and comprehensive benefits.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• 15+ years of marketing experience with proven leadership in SaaS environments
• Extensive experience leading brand, demand generation, and product marketing functions
• Track record of success in scaling marketing organizations at Series B or growth-stage companies
• Mastery of marketing tools and platforms such as HubSpot, Salesforce, and Google Analytics
• Strong financial acumen for managing budgets and measuring ROI
• Ability to inspire teams and build a collaborative culture

Responsibilities

• Develop and execute a comprehensive, data-driven marketing strategy that aligns with organizational goals and drives growth across brand awareness, demand generation, and customer engagement
• Establish and monitor KPIs to evaluate marketing performance and ROI, continuously refining strategies based on insights and analytics
• Take ownership of marketing operations including systems, processes, and workflows to ensure operational excellence within the marketing function
• Partner closely with the RevOps team to address bottlenecks, support the clean-up of the partner lead handoff process, and streamline operations to enable efficient collaboration across teams
• Serve as the steward of the company’s brand, ensuring consistency, authenticity, and alignment with the company’s mission and values in every customer interaction
• Define and refine messaging and positioning that resonates with target audiences, differentiates the brand, and reinforces our competitive edge
• Lead the charge in increasing brand equity and awareness, creating a strong emotional connection with customers and partners
• Drive end-to-end demand generation strategies that effectively convert prospects into loyal customers
• Oversee integrated campaigns across multiple channels, including digital advertising, social media, email, and events, to build a high-performing marketing funnel
• Partner with the sales team to ensure alignment on pipeline goals and support revenue attainment
• Partner with sales and business development representatives (BDRs) to create targeted outbound campaigns that engage existing customers for upsell, cross-sell, and renewal opportunities. Ensure alignment of messaging and offers to address customer needs and drive pipeline growth
• Develop and execute a customer advocacy program to showcase success stories through testimonials, case studies, and joint marketing campaigns. Leverage advocates to amplify brand messaging and drive referrals
• Build and nurture a vibrant customer community that fosters collaboration, knowledge sharing, and brand advocacy. Develop programs such as forums, events, and user groups to deepen customer connections and loyalty
• Develop and implement strategic partner and channel marketing programs to enable partner success and expand market demand
• Collaborate with the partnerships team to create co-marketing opportunities that amplify the impact of key alliances
• Lead the go-to-market (GTM) strategy for product launches, ensuring effective positioning, messaging, and cross-functional alignment
• Conduct market research and competitive analysis to identify new opportunities and ensure successful expansion into emerging markets
• Spearhead international marketing efforts to drive brand presence and adoption in global markets
• Define key themes and direction for the development of a comprehensive content calendar to position Hyperproof as thought leader in the industry across blogs, webinars, videos, podcast topics, social, and more
• Align content strategies with business priorities to consistently deliver valuable insights to prospects, customers, and partners
• Drive greater efficiency in our marketing efforts through organic by focusing on high-impact keywords and maximizing brand awareness through both traditional searches but also YouTube, and AI recommendations
• Lead the strategy, planning, and execution of the annual customer conference and other marquee customer events. Develop engaging agendas, secure compelling speakers, and create impactful experiences that foster community, showcase product innovation, and reinforce customer loyalty. Collaborate across teams to ensure events align with broader marketing and business objectives
• Cultivate strong relationships with industry analysts to secure recognition and enhance credibility within the market
• Drive competitive intelligence efforts to inform positioning, product development, and sales enablement strategies
• Lead, inspire, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement
• Support team members’ professional growth by providing mentorship, resources, and opportunities for advancement

Benefits

• Base salary $250k -$275K base + variable
• Generous equity compensation
• Remote USA
• Annual compensation reviews + equity
• Unlimited PTO: strongly encouraged to unplug and recharge
• Health: coverage for medical, dental, and vision - employee and dependents
• 401K, which vests immediately, complete with a 4% company match
• 12 weeks of Parental leave and 1 year free diapers and wipes with Honest
• Annual company in-person events and quarterly in-person connects
• $500 home office stipend - at the time of hire. Any additional home office needs are requested as needed
• $100 quarterly paid wellness stipend
• Pet insurance discount
• Slack channel notifications turn off after 5 pm based on your time zone
• Two Hypercharge weeks of rest where we close company-wide (July & Dec)