Technical Product Marketing Manager

Summary

Join Ada's growing marketing team as a strategic and analytical Technical Product Marketing Manager. As the go-to expert on the technical value proposition and competitive landscape, you will shape how the platform is positioned for technical buyers and decision-makers. You will also drive Ada's competitive intelligence function to maintain its position as a leading AI customer service platform. This high-impact role sits at the intersection of product, sales, and marketing, requiring strong technical acumen and the ability to communicate effectively with developers and decision-makers. You will translate product features into compelling value propositions, create engaging demos, and develop a robust competitive intelligence program. The role also involves building and maintaining battlecards and delivering actionable insights to inform go-to-market strategies and executive decision-making.

Requirements

• 5+ years of experience in product marketing, competitive intelligence, technical marketing, developer advocate, product evangelist, or sales engineering within a B2B SaaS environment
• Strong technical acumen: comfortable interpreting technical documentation, demo products, and extract technical differentiators to identify opportunities for Ada
• Demonstrated success in building and scaling competitive intelligence programs and resources that influence enterprise GTM strategies
• Strong analytical and research skills with the ability to synthesize complex information into clear, concise insights
• Collaborative, curious, and self-driven—able to manage competing priorities in a fast-paced environment

Responsibilities

• Lead technical positioning and messaging for Ada’s platform emphasizing product differentiators to technical audiences and executive buyers
• Translate product features into compelling, customer-centric value propositions
• Create compelling demos that highlight product capabilities and use cases for various industry verticals
• Develop and manage a robust competitive intelligence program, including tracking industry trends, monitoring competitor activities, and analyzing market dynamics
• Deliver quarterly competitive landscape reports with actionable insights
• Create and continuously update competitive battlecards, positioning guides, and objection-handling resources, ensuring 80%+ adoption rate among sales teams and regular updates every quarter
• Deliver actionable insights and recommendations based on competitive analysis to inform go-to-market strategies, product roadmaps, and executive decision-making
• Partner closely with Product, Sales, Enablement, and Marketing teams to embed competitive insights into campaigns, messaging, and product strategies
• Stay ahead of industry trends in AI, automation, and customer experience technologies to position Ada as an innovative leader
• Publish 4 (one per quarter) thought leadership reports annually

Preferred Qualifications

Knowledge of AI and customer service technologies is a strong plus

Benefits

• Unlimited Vacation: Recharge when you need to
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance
• Wellness Account: Empowering you to invest in your overall well-being and lifestyle
• Employee & Family Assistance Plan: Resources to support you and your loved ones
• Flexible Work Schedule: Balance your work and personal life
• Remote-First, In-Person Friendly: Options to work from home or at our local hub
• Learning & Development Budget: Invest in your long-term growth goals and skills
• Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience
• Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry
• Hands-On with LLMs: Enhance your expertise in leveraging large language models
• A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology