Trade Marketing Manager

Summary

Join Nutrabolt, a fast-growing global active health and wellness company, as a Trade Marketing Manager for the C4 Energy brand portfolio and Nutrabolt Powders in Canada. You will be responsible for designing, implementing, and developing marketing efforts across sampling, events, and opinion leader marketing, contributing to the company's long-term success. You will also support the coordination of POS material, vendor management, and order management, as well as execute trade shows and innovation strategy in responsible markets. This role offers the potential to work remotely outside of Toronto, Ontario, Canada and is eligible to participate in the Nutrabolt Bonus Plan.

Requirements

• Bachelor’s degree preferred in business or marketing or related field
• 3+ years of experience in Trade Marketing or related field
• Excellent written and verbal communication
• Ability to think strategically and be a thought leader
• Excellent time-management and prioritization skills
• Sense of urgency and high aptitude for responsiveness
• Keen attention to detail
• Ability to thrive in fast paced environment
• Proficient in Microsoft and Adobe Sweet

Responsibilities

• Support all brand business objectives with a clear, concise and innovative strategic vision for the Trade Marketing department to help elevate the brand experience, drive retail velocities and expand consumer reach
• Deliver yearly Trade Marketing plans to underpin annual business targets and your department’s strategic vision
• Lead Trade Show coordination and execution
• Develop localized media plans, in alignment with Sales team, to amplify efforts
• Ensure Trade Marketing support is represented in new product Go-To-Market plans
• Close alignment with Sales organization, including regular meetings in person and online, to establish shared objectives and deploy plans to achieve those objectives
• Work closely with the Sales team to close the loop and ensure ROI from sampling drives to purchases
• Closely manage external sampling agency, ensuring budget compliance and KPI achievement without compromising the quality of activity
• Focus on high-quality consumer interactions (1on1 sampling), providing product and benefits education and driving foot-traffic to stores
• Work closely with the Logistics team to ensure samples are ordered and delivered to hit required timelines
• Support Event and Sales initiatives with sampling missions
• Source, order an Identify and attend events to immerse consumers in a Nutrabolt brand and product experience
• Target opportunities to impact consumers on a large scale, either through high attendance events or indirectly through “influence the influencer” opportunities
• Activate in a manner which surprises and delights consumers. The aim should be spearheading viral moments and positive word of mouth
• Provide recommendations for disruptive programming and tools to gain consumer share of mind within retail; overseeing the planning, development, execution and tracking of these activities
• Maximize opportunities to drive sell-in and sell-through, including: commercialization decks, annual plans and programming
• Work closely with internal and external business partners to craft selling stories that differentiate our brands
• Develop and manage annual budgets
• Manage inventory for marketing materials such as POS, dealer loaders, giveaways and wearables
• Support IRCs development through forecasting, design, printing, shipping, redemptions
• Support creative services request, management of local and custom requests, including inputting creative briefs into our project management platform

Benefits

• Competitive health insurance
• Life insurance
• Mental wellness programs
• 401K matching
• Lifestyle Spending Account
• Unlimited vacation paid time off
• Volunteer time off
• Discounts on C4 Energy, Cellucor, and XTEND products
• Paid parental leave
• Reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account