Remote User Acquisition Performance Marketing Lead

Summary

The User Acquisition Lead role at Ad Hoc Labs involves optimizing user acquisition campaigns across various channels, data analysis, budget management, testing, collaboration, staying updated with trends, and leadership. The ideal candidate has a minimum of 5+ years of experience in performance marketing and/or user acquisition, proficiency in digital marketing platforms and analytics tools, an analytical mindset, entrepreneurial spirit, detail-orientation, hands-on management skills, effective communication, teamwork, and flexibility to work within Pacific Time (PT) ± 3 hours.

Requirements

• Minimum of 5+ years of experience in performance marketing and/or user acquisition — ideally with mobile subscription apps
• Strong proficiency in digital marketing platforms (e.g., Google SEM, Google App Ads, Facebook Business Manager, etc.) and analytics tools (e.g., Google Analytics, Tableau, Adjust, etc.)
• Exceptional analytical skills with the ability to interpret complex data and make data-driven decisions
• Entrepreneurial Mindset
• Detail-oriented
• Hands-On Manager and Coach
• Effective Communicator
• Team Player

Responsibilities

• Optimize and Scale User Acquisition Campaigns
• Data Analysis
• Reporting
• Budget Management
• Testing
• Collaboration
• Stay Updated
• Leadership

Benefits

• Health and Dental coverage for employees, dependents, and domestic partners
• Flexible Work Environment: work remotely with flexible hours
• 401K with company 4% match
• Choose how you want to invest in your career development: we reimburse for training, conferences, and online learning resources
• Work remotely in style, with a stipend to set up or enhance your remote work setup