User Acquisition Specialist

Summary

Join Going as a User Acquisition Specialist and play a key role in optimizing paid search and social media campaigns for web and app growth. You will manage budgets, update campaigns, analyze data, and conduct A/B testing to improve campaign performance. This fully remote position requires a data-driven approach, strong analytical skills, and excellent communication. You will collaborate with cross-functional teams, including creative, product, lifecycle, and data teams. The role offers opportunities for career growth in a startup environment. You will report to the Director of Growth Marketing.

Requirements

• 2+ years of experience managing paid search and paid social across web and mobile apps
• Knowledge of SKAN and MMPs — this also includes web or SRN attribution models to track and measure the effectiveness of campaigns and engagement
• Experience with hypothesis-driven experimentation and data-backed decision making
• Proven ability to build reports to aid in channel optimization in Excel/Google Sheets
• Effective communication skills for sharing insights and results to cross-functional teams
• Proven understanding of customer acquisition within a global B2C organization with profitable unit economics
• Experience handling multiple projects with meticulous attention to detail, ensuring high-quality, error-free outcomes
• You’re able to work US hours, ideally with optimal overlap with east coast time
• You’re legally authorized to work in the United States

Responsibilities

• Familiarize yourself with campaign structure across all channels and determine necessary changes to optimize the overall effectiveness of each channel
• Form a comprehensive, data-focused perspective on the performance of each channel
• Manage budgets across all channels
• Achieve a deep understanding of our internal processes, such as asset requests and pulling data/building reports
• Hypothesize, test, and optimize channels to improve campaign performance and scale, ultimately driving down CAC and acquiring high LTV customers
• Design and implement a comprehensive testing process for exploring new channels, creative approaches, and landing page strategies
• Work collaboratively with partners from various departments such as product to maximize the learnings and impact of paid ad experiments
• Develop aggregated reports on channel and campaign performance to provide an integrated view of our paid ad landscape and its impact on business goals

Preferred Qualifications

• An emerging or established understanding of the travel industry, with a desire to deepen this knowledge. Bonus points for those already familiar with the nuances and trends of the travel sector
• Proficiency in creating and optimizing landing pages, particularly with tools like Unbounce. Ability to design landing pages that effectively convert visitors, reflecting an understanding of user experience and conversion optimization
• Comfortable using data visualization tools like QuickSight, tagging tools like Google Tag Manager, design tools like Figma, MMPs like AppsFlyer, or data aggregation tools like Funnel.io

Benefits

• The salary for this role is $62,000 + equity
• 100% remote work environment
• Annual team retreats, with past destinations including Washington D.C., Vancouver, and Mexico City. We’re heading to Scottsdale in October and will be excited to meet you there!
• Open vacation policy, with a 15-day minimum
• Comprehensive health, vision, dental, and life insurance
• 401(k) with a 5% match
• $750/quarter remote work, wellness, and wisdom stipend
• Up to 12 weeks of paid family leave
• Meetup stipend when you cross paths with a co-worker
• Continuing education & development reimbursement