Karius is hiring a
Vice President Marketing

Summary

The Vice President of Marketing at Karius is responsible for leading the company’s marketing strategy with a focus on product marketing, developing and implementing marketing strategies, coordinating product launches, overseeing brand positioning, enhancing customer journey, conducting market analysis, driving digital marketing efforts, providing marketing support to the sales team, monitoring marketing metrics, managing marketing budget, maintaining brand standards, developing corporate communications strategy, directing sales targeting strategy, gaining a deep understanding of the customer, maintaining strong relationships with KOLs, and traveling up to 30%.

Responsibilities

• Develop and implement comprehensive marketing strategies to drive growth and market presence, with a focus on product marketing
• Lead product marketing efforts, including go-to-market strategies, product positioning, messaging and life cycle management
• Coordinate and execute product launch strategies, collaborating with cross-functional teams
• Oversee, build, manage, mentor and coach a high performing marketing and customer experience team
• Oversee brand positioning and messaging to ensure consistency across all channels
• Lead initiatives to enhance the overall customer journey, ensuring high levels of satisfaction and retention
• Conduct market analysis to identify trends, customer needs, and competitive landscape, with a focus on product opportunities
• Drive digital marketing efforts, including SEO, SEM, social media, email campaigns, and content marketing
• Provide marketing support to the sales team, including the development of sales materials and training focused on product features and benefits
• Monitor and analyze marketing metrics to measure effectiveness and inform decision-making, with an emphasis on product performance
• Implementation of marketing campaigns that meet business objectives and drive leads and revenue
• Direct and Support market research collection, analysis and interpretation of market data for short and long-term market forecasts, and reporting related to marketing messaging, product development, evidence generation and customer targeting
• Develop and execute a multi-channel marketing strategy by leveraging customer insights and working closely with the field sales and medical teams, medical affairs, and other teams across the company
• Develop messaging, marketing materials, campaigns, and programs to facilitate product adoption and increase utilization
• Manage marketing budget and expenditures
• Maintain brand standards and ensure compliance across all marketing and communications channels
• Develop Corporate Communications Strategy
• Direct our sales targeting strategy based on customer and market insights
• Gain a deep understanding of the customer and generate new ideas to improve the customer experience and drive growth
• Become an expert in the clinical data and the “go-to” resource for our sales team for product-related questions
• Maintain strong relationships with our KOLs
• Effectively set KPIs and metrics that meet business goals
• Ensure adherence to regulatory guidelines for promotions
• Lead and manage corporate PR strategy, plan, and outreach
• Team with head of sales to lead new hire sales training, including development of agenda/materials and presentation of content
• Consistently keep a pulse on the latest developments in infectious disease and competitive activity, proactively educating sales and refining our strategy as necessary
• Develop and execute patient education strategy
• Travel within the US for meetings, training, and conferences