Zesty Paws is hiring a
Vice President of Marketing

Summary

Join Health & Happiness Group as a dynamic VP of Marketing to lead our organization's marketing strategy and drive results. This role is ideal for a change leader and digital demand native with experience within the CPG environment.

Requirements

• Bachelor's degree in marketing, business administration, or a related field
• Proven track record of success in marketing and brand management, preferably in the FMCG sector
• Exceptional strategic thinking and problem-solving skills
• Excellent leadership, communication, and interpersonal skills
• Data-driven mindset with proficiency in analytics tools
• Ability to thrive in a fast-paced, dynamic environment
• Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry
• Strong analytical skills and ability to interpret data to drive strategic decision-making
• Excellent communication and leadership abilities, with the capacity to influence and inspire teams
• Experience managing external agency relationships and collaborating with cross-functional teams
• Proactive, self-motivated, and able to work in a fast-paced, deadline-driven environment
• Genuine ambition to succeed
• Resilient personality with a strong work ethic
• Pragmatic and solution oriented
• Committed to high standards and continuous improvement
• Self-starter who thrives in team environment and autonomous working
• Creative and unorthodox thinker, able to push projects forward in an unstructured environment
• Able to communicate concisely and effectively
• Ability to travel up to 50%

Responsibilities

• Develop and execute a comprehensive marketing strategy that aligns with our brands’ mission and objectives to increase brand awareness and market share for our pet nutrition brands including Zesty Paws and Solid Gold with consumer centric approach
• Drive innovation and change within the marketing function to stay at the forefront of the industry
• Lead marketing communication plans covering advertising, PR, digital, social media, and content strategies to engage target audiences to enhance the overall customer experience and loyalty
• Lead and mentor a diverse team of marketing professionals, fostering a culture of collaboration, innovation, and excellence
• Set clear goals, provide guidance, and ensure the team's professional development
• Collaborate with cross-functional teams to align marketing efforts with business goals, ensuring a coordinated and cohesive approach
• Collaborate with product development teams to create effective product marketing strategies and launch plans across all channels
• Drive content creation initiatives at drive brand awareness, engagement, and conversion
• Leverage digital channels and technologies to optimize the customer journey and increase conversions
• Collaborate with the retail sales team to create sales enablement materials, including presentations, collateral, and training programs
• Ensure consistency and effectiveness of brand messaging across all channels and touchpoints
• Champion change and innovation within the marketing department, adapting to evolving market trends and consumer behaviors
• Lead the analysis and interpretation of consumer behavior and market trends to inform marketing and sales strategies
• Utilize data and performance analytics to measure the impact of marketing efforts, quantify ROI, refine strategies, and drive continuous improvement
• Manage the marketing budget efficiently, allocating resources to achieve marketing goals and ROI