VP, Advisory Strategy - Access Marketing

Avalere
Summary
Join Avalere Health as VP, Advisory Strategy – Access Marketing, and guide strategy partnerships with external access marketing clients while leading the internal Advisory strategy team. This key role requires a hands-on strategy leader who balances macro and micro perspectives. You will advise on comprehensive market/patient access strategies, build and manage a team of subject matter experts, and oversee research analysis. Seamless integration with Marketing strategy is crucial, as is contributing to access marketing solutions and leading client events. You will also grow the access marketing offer, develop the Advisory strategy team, and collaborate with various partners. The position demands thought leadership, network building, and occasional travel.
Requirements
- Bachelor's degree required; Master’s degree preferred in related field (public health, public policy, marketing, business administration)
- 12+ years experience with leading strategy for market access/patient access/access marketing, including across pre-launch, launch, mature, and portfolio brands
- Thrives in a fast-paced, entrepreneurial, and cross-discipline environment as a working leader with a proactive mindset
- Highly skilled as an interdisciplinary thinker, strategic problem-solver, and focused business leader
- Curious strategist who keeps abreast of everchanging healthcare landscape and encourages clients to challenge the status quo
- Seamlessly skillful in balancing the need for both collaboration and independent work
- Proven track record in building, leading, and inspiring teams as well as upholding the organization’s culture
- Crisp and persuasive communications skills, both written and verbal
- Highly adept at translating technical market access/patient access content and its impact to brand strategy
- Comfortable leading and working under pressure with tight deadlines, across both inline client work and pipeline new business development work
- Exceptional and reliable organizational skills
Responsibilities
- Advise, guide, and develop comprehensive market/patient access strategy to support pipeline and inline assets in maximizing and communicating brand value
- Build, manage, and oversee team of subject matter experts on market/patient access strategy; expertisesought includes but is not limited to coverage, coding, and payment across commercial and public payers; pricing and contracting; distributors and specialty pharmacies; field team design and deployment; and patient support services
- Oversee the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights
- Ensure seamless integration of Access Marketing’s Advisory strategy with Marketing strategy, including Advisory advisement on the development of market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, and messaging strategy among other critical strategic elements
- Oversee and contribute to the ideation and execution of access marketing solutions, tactics, and activations that amplify brand performance
- Facilitate and lead workshops, training meetings, launch meetings, and other key events on behalf of access marketing clients
- Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization
- Grow and contribute to the growth of the access marketing offer by leading Advisory’s strategy for Access Marketing RFPs, identifying organic growth, and proactively identifying new business development opportunities
- Support the development of the Advisory strategy team at Access Marketing by building and growing talent, managing the resourcing of Advisory strategy staff across Access Marketing, and mentoring team members especially within an entrepreneurial environment
- Lead collaboratively with account, medical, and creative partners on the delivery of access marketing strategy
- Deliver thought leadership, publish articles, contribute to podcasts, and keep pulse on key market events that would impact market/patient access stakeholder attitudes, behavior, and perceptions
- Build and grow an external network of strategic partners for collaboration and consultation as needed
- Be flexible with travel up to 20-30% of time as needed
Benefits
- You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind
- Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year
- We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August
- Access free counselling through our employee assistance program and personalized health support
- Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey
- You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business
Share this job:
Similar Remote Jobs
