SheerID is hiring a
VP of Product Marketing

Summary

SheerID is seeking a dynamic VP of Product Marketing to lead their global go-to-market growth strategy. The role involves developing innovative product marketing strategies, collaborating with cross-functional teams, and aligning with the company's growth objectives.

Requirements

• 10+ years of experience in product marketing and related marketing functions in the B2B software industry
• 8+ years of progressive management experience
• Strong analytical and quantitative skill set
• Experience building trusted relationships with executive sponsors and end users
• Proven track record in building, getting buy-in and executing marketing plans
• Able to coordinate across many teams and perform in a fast-moving startup environment
• Outstanding written and verbal communications skills

Responsibilities

• Develop and execute a bold, innovative global product marketing strategy
• Identify and capitalize on new market opportunities
• Lead the go-to-market strategy for new product launches and major feature enhancements
• Collaborate with product development, sales, and customer success teams
• Conduct deep market research and analysis
• Leverage insights to refine product positioning, messaging, and overall marketing strategy
• Lead SheerID’s analyst relations strategy
• Provide input and strategy into product roadmap, strategy, and pricing
• Partner with the demand generation team to create and execute innovative campaigns
• Continuously measure and optimize campaign performance
• Nurture and leverage relationships with key thought leaders, influencers, and strategic customers and partners
• Conduct ROI/TCO analysis and develop content to help customers make the business case for SheerID
• Support the team in setting clear goals and key results

Preferred Qualifications

• Prior experience selling in identity/community verification for a B2B SaaS company
• Technical background or clear understanding of developer products
• Familiarity with standards, security, and privacy surrounding digital identity credentialing, proofing, identity attribute verification, and attribute management