Restaurant365 is hiring a
VP, Demand Generation

Summary

The VP, Demand Generation will lead a team of high-performing marketers at Restaurant365, a SaaS company in the restaurant industry. The role involves developing and executing comprehensive growth strategies, leading cross-functional collaboration, managing budgets, and setting measurable objectives.

Requirements

• You have 12-15+ years of demand generation experience leading teams of teams within B2B SaaS / tech
• You have a record of attaining - and often beating - your KPI targets
• You have experienced the pace and agility of high growth tech-enabled companies, but also know how to stretch every dollar to maximum effect
• You have hands-on experience running ABX campaigns with demonstrated success penetrating key accounts at the enterprise level and by buyer persona, bonus points for 6sense experience
• You are tech-forward and curious about modern demand generation best practices
• You have strong skills using data, insights, and trends to understand customer behavior with a test-and-adjust mentality
• You are excellent at setting measurable objectives, managing defined timelines and budgets for a diverse set of global and regional campaigns
• You are a strong leader with excellent communication and people skills, and a player-coach mindset. Your former employees would gush if we called for a reference check

Responsibilities

• Lead the development and execution of comprehensive growth marketing strategies to drive user acquisition, engagement, and opportunity pipeline and close won revenue aligned with business goals
• Hire, lead, mentor, and inspire a high-performing revenue generation team including digital, ABM, partner, marketing operations and more
• Plan, execute, and optimize multi-channel demand generation campaigns across ABM, digital, offline, and event channels
• Drive the creation and execution of lead generation programs to attract, engage, and convert prospects into qualified leads and opportunities
• Oversee the continued implementation and optimization of marketing technology stack including Marketo Engage and 6Sense to support demand generation efforts
• Collaborate closely with sales, product marketing, product, and other stakeholders to align demand generation efforts with overall go-to-market strategy
• Develop and oversee key performance indicators (KPIs) and metrics to assess the impact of pipeline generation and funnel optimization efforts
• Deliver consistent reporting and in-depth analysis to stakeholders, collaborating closely with revenue operations to uncover actionable insights and areas for enhancement

Benefits

• This position has a salary range of $190,000-$230,000
• Comprehensive medical benefits, 100% paid for employee
• 401k + matching
• Equity Option Grant
• Unlimited PTO + Company holidays
• Wellness initiatives