Demand Generation Manager

Summary

Join a dynamic, global team as DroneDeploy's Demand Generation Manager, driving demand and growth for the #1 reality capture platform. You'll lead integrated marketing campaigns, collaborate with cross-functional partners, and drive qualified sales pipeline.

Requirements

• 4+ years of B2B experience in growth marketing and/or demand generation
• The ability to think strategically and develop comprehensive, data-driven marketing campaigns
• Solid project management skills and the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward
• In-depth knowledge of digital marketing, demand channels, funnel tactics, and key metrics
• A proven track record of driving qualified sales pipeline for B2B software and strong collaboration with outbound sales teams
• Demonstrated Salesforce and Marketo experience
• Detail-oriented, while having a bias to action
• Great communicator and trust builder with a ‘simplify and make it happen’ attitude
• Ambitious, eager, and fun!

Responsibilities

• Design, launch, and optimize integrated marketing campaigns across various channels (email, events, paid media, content marketing) to engage key decision-makers at each stage in the buyer’s journey
• Measure, report and optimize program and campaign performance across all relevant channels
• Work closely with sales, content, and customer success to ensure ABM activities align with sales objectives and customer journeys
• Drive feedback loops to improve the efficiency and effectiveness of all demand generation programs
• Use marketing tools like Marketo, Salesforce, LinkedIn Ads, and 6Sense to optimize targeting and engagement

Benefits

• Flexible work schedules
• Flexible work location
• Family paid leave
• Best-in-class healthcare benefits
• Professional development & career advancements
• Flexible paid time off
• Employee referral bonus