VP, GTM Revenue Marketing

Summary

Join WordPress VIP, a leading enterprise content management platform, as the VP of GTM Revenue Marketing. You will own the development and execution of the GTM revenue marketing strategy, targeting new business growth and expansion. Oversee solutions and product marketing, GTM strategy, and partner marketing to create scalable growth. The ideal candidate is a creative and results-oriented leader with proven B2B enterprise marketing experience in complex organizations. You will establish new ways of working with various teams and use data and customer insights to create effective campaigns. You will also contribute to the WordPress VIP Marketing strategy and roadmap.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; or equivalent experience
• Several years of B2B marketing experience, with a strong focus on revenue and demand generation for enterprise or SaaS companies, particularly in complex products and solutions
• Proven experience in leading and scaling global marketing programs, with measurable impact on pipeline, conversion, and revenue growth
• Extensive background in performance marketing, demand generation, and ABM, with a data-driven approach to decision-making and optimization
• Deep understanding of global markets, regional nuances, and experience adapting marketing programs for different geographies, with extensive experience in the US market
• Exceptional leadership and team-building skills, with a track record of developing and inspiring high-performance teams
• Proficiency in marketing automation, CRM, and analytics platforms
• Strong analytical, strategic, and creative problem-solving abilities, with a passion for driving results and making data-driven decisions

Responsibilities

• Set strategy and execute by showing what good looks like to a team of high performing marketers
• Overseeing the Solutions & Product Marketing team, you will gather detailed insights on customer pain points, operational challenges, and competitor positioning to inform GTM strategy that aligns with WordPress VIP objectives and drives repeatable, consistent results, particularly in high-priority markets
• Be customer-centric in decision-making, prioritizing gathering first-hand customer and partner insights to help shape our positioning and direction
• Partner directly with Product and Sales to ensure we are perfecting our positioning and selling of our solutions to key audiences and industries
• Establish and monitor key performance indicators (KPIs) to track and maximize marketing’s impact on pipeline creation, pipeline coverage, and closed won revenue, optimizing investments and strategies as needed
• Represent marketing to the highest level inside WordPress VIP and across Automattic, with a proven track record of setting and breaking pipeline and revenue targets
• Compelling storytelling and communication skills to effectively reach various audiences internally and externally, focusing on outcomes and business impact
• Oversee and lead integrated go-to-market initiatives, aligning resources and messaging across departments to ensure a cohesive approach and strong value proposition for each target audience
• Act as a bridge between marketing, business development, sales, customer success, and product marketing to ensure seamless lead handoffs, effective communication, and coordinated strategies for nurturing high-quality leads into customers
• Identify novel ways to reach new customers, grow into new business units in existing accounts, and develop cross-sell and up-sell programs by pushing for creative, high-impact marketing strategies
• Prioritize pipeline coverage, conversion rates, and quality metrics to ensure consistent pipeline and revenue growth across key markets and customer segments
• Partner with Lifecycle Marketing to develop a high-performing lifecycle program that nurtures leads, reduces churn, and maximizes the lifetime value of customers
• Collaborate with the Brand and Growth team to drive awareness, demand, and performance across channels, including SEM, display, social media, content syndication, and partnerships
• Leverage data analytics to optimize targeting, segmentation, and personalized messaging, enhancing digital strategy effectiveness
• Continuously improve digital marketing approaches using automation tools to drive scale and efficiency across campaigns
• Partner with Experiential Marketing to establish a best-in-class program that accelerates pipeline growth, shortens deal cycles, and improves win rates
• Work closely with Sales and Customer Success leadership to refine strategies that address the needs of high-value accounts, increasing conversions and deal size post-sale
• Work with our WordPress VIP Brand & Growth team by sharing insights and trends to design and execute brand awareness campaigns that elevate our market presence and ensure consistent, compelling messaging across industries, verticals, and various buyer profiles
• Develop strategies and tactical plans to increase brand recognition, credibility, and engagement, positioning WordPress VIP as a trusted leader within its key and emerging markets
• Work with Brand & Growth to leverage PR, partnerships, events, and content marketing initiatives to reach new audiences, promote thought leadership, and enhance market visibility
• Build, lead, and mentor a high-performing marketing team, fostering a culture of accountability, collaboration, and continuous learning
• Establish clear performance expectations, provide ongoing coaching, and create development opportunities that support team members’ career growth
• Lead by example, fostering a data-driven, growth-oriented mindset that encourages creative solutions and continual improvement
• Leverage customer, product usage, and market insights to inform strategy, optimize campaigns, and provide insights for the executive team and stakeholders
• Implement advanced measurement frameworks, leveraging CRM, automation platforms, and analytics tools to track marketing ROI and pipeline contribution

Benefits

• Salary range: $240,000-$330,000 USD
• Fully-remote company with an open vacation policy