VP of Marketing

Summary

Join Endear, a leading CRM for omnichannel brands, as the VP of Marketing. Lead a small, high-performing marketing team to rapidly improve demand generation, brand recognition, and market penetration. Develop and execute a comprehensive marketing strategy aligned with growth targets and the product roadmap. You will own the marketing budget and metrics, focusing on pipeline generation and ROI. This role requires a strong background in B2B SaaS marketing, experience scaling marketing organizations, and a data-driven approach. Endear offers a great compensation package, including stock options, 401(k), healthcare, a co-working stipend, and flexible time off.

Requirements

• You have a rich career (8+ years) of marketing experience with 3+ years in senior roles at b2b SaaS companies
• You understand the most important growth channels and relevant benchmarks but also know that one playbook doesn’t fit every company
• Track record of scaling marketing orgs from early-stage to growth phase
• You’re passionate about the numbers and leveraging data to iterate quickly
• You’ve worked at a company with fewer than 20 people and have experience building and managing high-performing teams of 5-15 people
• Well-versed in Hubspot

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with our growth targets and product roadmap
• Lead and grow a high-performing marketing team across demand generation, content, product, and lifecycle marketing
• Own our marketing budget and metrics, with a focus on pipeline generation and ROI
• Continue to hone our brand voice and positioning in the market, differentiating us from competitors
• Work closely with cross-functional teams, including sales, product, and customer success to ensure alignment across company objectives
• Drive thought leadership through content strategy and market education
• Present regularly to leadership and company at large on marketing org’s performance across KPI’s and org’s impact on company’s overall success

Preferred Qualifications

• Early career in top-of-funnel growth
• Generally nerdy about how software can give us an edge over everyone else

Benefits

• Great compensation package with stock options and 401(k) access
• Healthcare package including dental and vision
• Stipend for co-working space or home office equipment
• Flexible time off with unlimited vacation days