VP of Growth

Summary

Join Webgility, a leading automation platform for e-commerce accounting, as their Vice President of Growth. This high-impact leadership role involves building and executing a unified growth strategy, managing a remote team, and delivering measurable results. You will define and execute marketing strategies across various channels, manage the marketing budget, and own pipeline generation. The role requires leading and mentoring a high-performing team, collaborating cross-functionally, and championing AI tools. Success is measured by exceeding pipeline targets, improving conversion rates, lowering CAC, and driving website traffic and brand recall. This position is ideal for a hands-on growth leader with extensive B2B SaaS experience and a deep understanding of the US SMB e-commerce market.

Requirements

• 10+ years of B2B marketing/growth experience with 3+ years in a SaaS leadership role
• Proven success scaling from Series A to B/C, with deep focus on the US SMB and mid-market
• Expertise across performance marketing, ABM, SEO, CRO, outbound, and lifecycle campaigns
• Strong analytical and forecasting skills with knowledge of funnel KPIs, CAC, ROAS, and attribution models
• Hands-on mastery of HubSpot, GA4, SEO/SEM tools, paid media platforms, and reporting tools
• Experience managing distributed remote teams and working cross-functionally in high-growth environments
• Demonstrated use of AI tools in growth and marketing contexts

Responsibilities

• Define and execute a unified growth and marketing strategy across paid, organic, ABM, outbound, lifecycle, and partner channels
• Translate business goals into pipeline targets, coverage models, and campaign roadmaps
• Own and manage the marketing budget with a focus on ROI and scalable growth
• Build and continuously optimize a multi-product GTM plan that spans awareness, acquisition, and activation
• Own marketing-sourced pipeline generation and lead volume across the entire funnel
• Run high-impact demand gen programs via SEO, paid media, content, outbound, and digital/in-person events
• Drive conversion rate optimization (CRO) and full-funnel improvements (MQL → SQL → Close)
• Continuously test, iterate, and refine campaigns, messaging, and channel mix
• Lead and mentor a high-performing remote team across demand gen, content, product marketing, ops, and design
• Recruit and develop top talent, and maintain a high standard of execution and collaboration across time zones
• Manage agency/vendor relationships to scale channel execution when needed
• Work closely with the CEO, Sales, and Product to align on revenue strategy, feedback loops, and messaging
• Support partner marketing and customer marketing to expand reach and improve lifecycle performance
• Contribute to roadmap planning by providing insights on buyer behavior, competitive positioning, and market trends
• Champion the use of AI tools across marketing ops, content creation, segmentation, and optimization
• Stay on the leading edge of marketing technology and automation to accelerate execution and personalization
• Exceed pipeline contribution targets and marketing ROI goals
• Grow MQL → SQL conversion rates and shorten sales cycles
• Lower CAC while scaling lead quality and velocity
• Drive sustained growth in website traffic, brand recall, and customer engagement

Preferred Qualifications

Familiarity with the e-commerce ecosystem (Shopify, Amazon, QuickBooks, etc.) is a big plus

Benefits

• Fully remote team with a collaborative and transparent culture
• INR 80.00 LPA – INR 1.00 Cr LPA (including a 10–20% performance-linked variable pay)