VP of Revenue Marketing, New Business

Summary

Join a top-tier SaaS organization as a leader in revenue marketing and drive strategies to accelerate revenue growth, fuel pipeline, and support Toast's rapid expansion in the market.

Requirements

• High degree of curiosity and passion for revenue marketing trends, bonus if within inbound (SEO, Digital, Web) and paid media
• Strong executive presence and track record of building high performing teams
• Track record of building programs that drive differentiation and innovation within go-to-market strategy
• Expertise in owning and hitting a number with strong results
• Hunger for data and measurement
• Ability to motivate cross functional teams towards a common revenue goal
• Thrive in ambiguity and ability to navigate standing up new programs and channels

Responsibilities

• Develop the Marketing strategy, tests and capabilities needed to drive outsized revenue growth within our core funnel
• Ensure marketing strategies are aligned to revenue goals, owning full funnel performance and all associated metrics from MQL to deal in partnership with our Finance and Sales teams
• Build the operating model, data and measurement strategy (alongside Marketing Operations) to grow and optimize our funnel effectively
• Infuse industry best practices, breakthrough channels, and bold innovation to position Toast as a leader in revenue marketing—driving impact through creativity, strategy, and growth
• Drive a best-in-class approach to multi-channel demand generation, incorporating paid media, inbound marketing, community, partner, field and more to reach and convert target audiences
• Develop an experimentation roadmap to test emerging growth channels, innovative marketing tactics, and new strategies. Implement successful experiments at scale to enhance lead generation and revenue growth
• Partner cross functionally to drive coordinated revenue programs, especially with Sales/SDRs, Brand Marketing, Marketing Operations, Product Marketing and Customer Marketing
• Advise and partner with the Brand Marketing team on media programs targeting awareness and consideration; leveraging digital, in market and streaming media tactics
• Lead and grow professionally a group of highly motivated revenue marketing professionals, helping them drive greater impact on Toast, creating a world class culture, and achieving their career aspirations
• Contribute to Toast-wide revenue strategy, across all channels, lifecycles and segments

Benefits

• Health insurance
• Retirement benefits
• Paid time off
• Remote work, flexible hours