VP, Product - Ad Sales & Marketing

Summary

Join Versant’s Business Product and Operations division to lead strategy, roadmap creation, technical buildout, and execution for its product ecosystem. This role supports Versant’s Ad Sales and Marketing divisions, encompassing Sales Enablement, Audience, Planning, Traffic, and Distribution across Linear and Digital platforms. You will oversee Versant’s centralized ad serving, integration, and certification team, enabling digital advertising across owned and non-owned digital products. Responsibilities include supply-side and demand-side integrations for 1st and 3rd party programmatic advertising, ensuring premium content quality and consumer ad experience. You will also oversee the strategy and development of data analytic products to support Ad Sales and Marketing. The candidate must drive best practices and innovative approaches across advertising, ad technology, marketing, and data products, while leading a large team. Strong collaboration and strategic planning skills are essential.

Requirements

• 7+ years of experience in technical product management, with full ownership and/or management of the product lifecycle
• 7+ years of experience with Linear or Digital Ad Sales products or technology
• 5+ years of experience in people management
• Fully Remote: This position has been designated as fully remote, meaning that the position is expected to contribute from a non-NBCUniversal worksite, most commonly an employee’s residence

Responsibilities

• Partner with Versant Ad Sales, Enterprise Data, Marketing, and other stakeholders, to develop a shared vision for capabilities to support business objectives
• Drive thought leadership and strategic direction on all existing products, with alignment to a destination architecture and rationalization of legacy capabilities
• Develop multi-year product roadmaps with accountability to short term, mid-term, and long-term execution and deliverables
• Build highly reliable, available, scalable, and performant products, and continuously measure and monitor KPIs to drive improvement to the development process and run state of all products
• Translate business requirements into technical product strategies, technical specifications, and designs
• Effectively identify, recruit, hire, develop, and retain talented product leaders, ultimately maintaining a performance culture grounded in inclusiveness, collaboration, expertise, accountability, and results
• Leverage Agile methodologies to ensure an iterative and incremental approach to building out destination platforms, and partner with engineering and technology leaders to drive overall software development lifecycle
• Lead the baselining of existing products and translate those features, capabilities, and requirements into destination platform inputs, in coordination with the Enterprise Technology team
• Manage the OCF and Capital budgets associated with the product portfolio, inclusive of labor costs, software licensing, hosting, maintenance/support, etc
• Develop financial models to track product development costs and associated returns on investment based on productivity and/or business upside enablement
• Build credibility, respect, and influence across Versant by demonstrating thought leadership, product savvy, execution focus, and strong communication skills

Preferred Qualifications

• Ability to identify, analyze and creatively solve problems as well as the ability to learn rapidly, adapt quickly to change, exercise influence, and manage and prioritize multiple concurrent projects
• Effective balancer of being both collaborative and decisive, avoiding analysis-paralysis and over-architecting while still exhibiting productive listening and partnership
• Ability to build consensus and rally support
• Foster a dual approach of strategy and action orientation
• Superior influencing skills, especially those exhibited in a matrixed and/or centralized operational environment
• Strong verbal and written communication and influencing skills, including the ability to communicate in both legal/business-user and technology environments
• Adept at building and maintaining meaningful, professional relationships
• Possesses and shares a passion for the Product space, and infuses that enthusiasm as part of an invigorating work culture
• Capable of prioritizing multiple inputs, projects, and deadlines while nimbly pivoting should the operation call for it
• Openness to feedback from business partners and managers alike, showing a professional level of self-awareness and willingness to improve
• Ability to work in a complex, rapidly changing environment, adapting to changing requirements and collaborating with a wide range of colleagues to quickly deliver innovative solutions
• Experience supporting technology implementations (business analysis, change management, configurations)
• Collegial, curious and collaborative in approach and style
• Comfortable being part of a global team

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks
• Salary range: $220,000 - $325,000 (bonus and long-term incentive eligible)