VP, Marketing

Summary

Join Virta Health as their VP of Marketing, a senior executive role overseeing all enterprise and B2B marketing functions. This critical position shapes brand identity, drives marketing operations, expands market presence, and leads initiatives for significant sales growth. The VP will design and lead long-term marketing strategies, direct all facets of B2B marketing, collaborate with executive leadership, and own market segmentation and go-to-market planning. They will also lead the development of innovative marketing programs, scale the marketing organization, and create a mar-tech stack plan. The ideal candidate will have 15+ years of progressive marketing experience, including 7+ years in executive roles, and deep expertise in various marketing areas. Virta offers a values-driven culture and a competitive compensation package.

Requirements

• 15+ years of progressive marketing experience with at least 7 years in executive roles
• Proven track record in managing and getting high productivity from multi-functional marketing teams
• Deep expertise in unique brand creation/articulation, digital, growth, product, and customer marketing
• Strong understanding of market trends, data analytics, and customer insights that can deliver clear ROI tracking for marketing investments and quickly pivot as needed
• Track record of embracing and successfully leveraging innovation technologies (especially AI) to improve effectiveness and efficiency in marketing efforts
• Creative, innovative thinking to break-through the noise of a hectic marketplace
• Budget ownership experience

Responsibilities

• Design and lead long-term enterprise marketing strategies that support the company's mission and revenue goals
• Direct all facets of the B2B marketing function including demand generation, product marketing, client communications, Sales Development Representatives, and brand positioning
• Collaborate with executive leadership on corporate strategy and positioning. Collaborate cross functionally with Sales, Customer Success, Strategy, Growth Marketing and others to deliver a coordinated, high impact market message
• Own market segmentation, customer lifecycle strategy, and go-to-market planning
• Lead the development of innovative marketing programs that elevate the brand and create significant increase in incoming, qualified leads
• Lead and scale a diverse, growing, high-impact global marketing organization
• Create and collaborate on a clear vision for 2026+ market differentiation positioning
• Deliver a 2026 strategy plan to drive improved lead generation and win rates
• Solidify a team of high performers to expand Virta’s market presence
• Create mar-tech stack plan for 2026 and beyond that includes AI-supported scale and efficiency
• Support details and planning for a significant market and lead generation event - Moonshots - that we hold in January each year

Preferred Qualifications

• Experience in health technology or an innovative market space appreciated
• Experience in both public and private companies is preferred
• You put people first and take care of yourself, your peers, and our patients equally
• You have a strong sense of ownership and take initiative while empowering others to do the same
• You prioritize positive impact over busy work
• You have no ego and understand that everyone has something to bring to the table regardless of experience
• You appreciate transparency and promote trust and empowerment through open access of information
• You are evidence-based and prioritize data and science over seniority or dogma
• You take risks and rapidly iterate

Benefits

As a remote-first company, our team is spread across various locations with office hubs in Denver and San Francisco