VP, Product Marketing

Summary

Join Restaurant365, a SaaS company revolutionizing the restaurant industry, as their VP of Product Marketing. Lead the strategic development and execution of the product marketing function, encompassing market positioning, go-to-market strategies, and new product launches. You will be the voice of the customer, enabling revenue teams and influencing product strategy. This role requires a proven track record of building and scaling high-impact product marketing teams within B2B SaaS, along with expertise in positioning and messaging for multi-product platforms. Success in this position demands strong cross-functional partnership skills, excellent communication, and a data-driven mindset. Restaurant365 offers a competitive salary, comprehensive benefits, and a collaborative work environment.

Requirements

• 12-15 years of B2B SaaS product marketing experience, with at least three years in a leadership capacity
• Proven track record of building and scaling high-impact product marketing teams
• Expertise in positioning and messaging for multi-product platforms, ideally in vertical SaaS or ERP categories
• Demonstrated success in leading go-to-market strategy for major product launches
• Strong ability to partner cross-functionally and influence senior stakeholders
• Excellent communicator and storyteller with strong executive presence
• Deep understanding of sales cycles, customer journeys, and revenue enablement
• Data-driven mindset with strong analytical, market research, and strategic planning skills
• Bachelor’s degree in Marketing, Business, Engineering, or a related field; MBA preferred

Responsibilities

• Own and evolve the product marketing strategy in alignment with company goals, product roadmap, and customer segments across SMB, Mid-Market, and Enterprise
• Define and lead go-to-market (GTM) strategies for new product and feature launches, partnering with Product, Sales, and Customer Success teams to drive adoption, retention, and growth
• Develop and refine messaging, positioning, and value propositions that clearly communicate differentiated value for each product line and buyer personal
• Enable sales and customer success teams through impactful enablement programs, including training, collateral, competitive intelligence, and objection handling
• Lead competitive and market intelligence efforts, identifying trends, threats, and opportunities that inform pricing, packaging, and product strategy
• Collaborate closely with the Demand Generation and Content teams to build integrated campaigns that generate pipeline and accelerate deals
• Establish and scale the product marketing function, hiring, developing, and mentoring a high-performing team
• Be a strategic partner to the CMO and Executive Team, providing insights and recommendations that influence company strategy, revenue growth, and customer experience

Benefits

• Comprehensive medical benefits, 100% paid for employee
• 401k + matching
• Equity Option Grant
• Unlimited PTO + Company holidays
• Wellness initiatives