Web Marketing Manager

Summary

Join Xapo Bank as a Website Optimization Expert and work remotely from anywhere in the world! You will be responsible for developing and executing strategies to maximize website traffic, engagement, and conversions. This role requires proven experience in website management, digital marketing, and SEO, along with proficiency in web analytics tools. You will collaborate with product, engineering, and marketing teams to implement improvements and create performance reports. Xapo offers a flexible PTO plan, a yearly budget for professional development, and a commitment to a great work-life balance.

Requirements

• Proven experience in website management, digital marketing, or related roles in the crypto industry
• Demonstrated expertise in website optimization, analytics, and SEO strategies
• Proficiency with web analytics tools (e.g., Google Analytics, Amplitude), CDPs (e.g., Segment), BI tools (e.g., Looker), and Google Tag Manager
• Fluent in technical SEO principles, including on-page, off-page, and backend optimization
• Strong analytical mindset with the ability to translate data insights into actionable strategies
• Experience in creating detailed performance reports for website and SEO metrics
• Ability to align website strategy with broader business objectives and growth goals
• Experience working cross-functionally with product, engineering, and marketing teams to implement improvements
• Knowledge of UX/UI principles to enhance the user experience
• A dedicated workspace
• A reliable internet connection with the fastest speed possible in your area
• Devices and other essential equipment that meet minimal technical specifications
• Alignment with Our Values and the Xapo Values-Driven Leadership principles

Responsibilities

• Develop and execute the strategy for optimizing Xapo’s website to maximize traffic, engagement, and conversions
• Work closely with product and engineering teams to implement and improve website analytics tracking, translating business analytics needs into technical requirements
• Apply technical SEO principles to ensure optimal organic search rankings and site performance
• Monitor website performance using analytics tools, making data-driven recommendations for improvement
• Create comprehensive reports on site performance, SEO performance, and key metrics to inform content and growth strategies
• Utilize content management systems (CMS) to create and manage website content effectively
• Enhance website UI/UX to provide a sticky and engaging user experience
• Collaborate with the design team to create and integrate design elements into the website
• Leverage web analytics tools (e.g., Google Analytics), CDPs (e.g., Segment), BI tools (e.g., Looker), and Google Tag Manager to track and analyze performance

Preferred Qualifications

• Web development skills (e.g., HTML, JavaScript) are a plus for implementing technical changes and enhancements
• Familiarity with web development technologies (HTML, CSS, JavaScript) is a plus

Benefits

• Work 100% remotely from anywhere in the world
• Great work-life balance: Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge
• Learn how you learn best - from books to conferences, you’ll get a yearly budget for your individual learning and development goals