Lead Web Marketing Manager

Summary

Join Oyster, a global employment platform, as a Lead Web Marketing Manager and own the strategy, execution, and performance of Oyster HR’s web experience. You will be responsible for the ongoing evolution of Oyster’s website as a global growth engine, encompassing Webflow operations, SEO, conversion rate optimization, web analytics, and site governance. Collaborate with cross-functional teams to ensure high website performance. The ideal candidate possesses a blend of technical web skills, a growth marketing mindset, and operational excellence with extensive experience managing Webflow or similar CMS platforms. This fully remote position offers flexibility and the opportunity to work from anywhere, with specific time zone requirements. Oyster provides various benefits, including paid time off, mental health support, a wellbeing allowance, flexible parental leave, and a WFH stipend.

Requirements

• 7+ years in web marketing, growth marketing, or digital marketing roles—preferably in B2B SaaS or HRTech environments
• Proven experience owning and scaling Webflow (or similar) websites as high-performing, conversion-optimized growth channels
• Expertise in SEO (on-page and technical), with familiarity using tools like Google Search Console (GSC), Ahrefs, SEMRush or Screaming Frog
• Experience with CRO, A/B testing platforms, personalization tools (e.g., Clearbit Reveal, Mutiny, Clay), and analytics platforms (GA4, Looker, HubSpot)
• Strong project management skills with the ability to prioritize and collaborate across cross-functional teams
• Familiarity with multi-regional site structure, hreflang implementation, and localization workflows
• Strong written and verbal communication skills with an eye for storytelling and UX
• Hands-on experience managing website roadmaps, vendor/agency relationships, and internal QA processes
• A reliable home internet connection (or be able to get one)
• Fluent English language skills

Responsibilities

• Own day-to-day operations and performance of the Oyster website, managing roadmap priorities, site governance, and experience optimization across regions
• Drive the development and execution of Oyster’s web growth strategy, including SEO, CRO, personalization, and user experience improvements
• Partner closely with demand generation, content, and GTM ops to ensure site experiences drive qualified pipeline and align with funnel metrics
• Leverage Webflow, Optimize, Clearbit Reveal, and other tools to create personalized, high-converting experiences for priority audiences
• Lead localization and global web strategy efforts as we expand regional performance and scale international SEO
• Establish and monitor KPIs across traffic, engagement, conversion, and influenced pipeline; translate insights into actionable experiments and updates
• Support campaign and product marketing launches with rapid iteration of landing pages and conversion flows, ensuring brand consistency and accessibility
• Collaborate with engineering, legal, and product teams to ensure site security, compliance (GDPR/CCPA), and overall site health

Preferred Qualifications

Experience working in a global, distributed team environment is a plus

Benefits

• Work from anywhere: Oyster is a borderless, HQ-less company. As long as your work gets done on time, your team has the support they need, and you're authorized to work where you live, the world is truly your Oyster
• Paid time off: We’re all about taking breaks—we all need it. Oyster provides employees with 40 days off each year, which includes public/bank holidays and vacation/holiday leave (unless your country mandates more)
• Mental health support: We consider your mental health a top priority. We offer access to Plumm , a mental well-being service, to support your mental health
• Wellbeing allowance: Each month, Oyster will top up your ThanksBen wallet with a wellbeing allowance. You can get pretty much anything that your heart desires! ThanksBen offers a wide array of options for spending your wellbeing allowance
• Flexible parental leave: Families are created in lots of different ways. Our parental leave policy applies to all employees who are becoming parents, regardless of how they become a parent. Oysters are eligible for a minimum of three months of paid parental leave and your job will be held for 12 months (or longer if required by local jurisdiction)
• WFH stipend: Stipend to spend on your laptop and any other equipment you need for your home office; we'll get you up and running in no time!