Web Marketing Manager

Summary

Join OpenSesame as their Web Marketing Manager and be responsible for all aspects of their website, acting as the "front door" to the business. This role demands a blend of technical skills, marketing expertise, and strong project management capabilities. You will lead the implementation of best practices across customer-facing web properties, requiring deep knowledge of front-end development, UX, and SEO. The position involves crafting a comprehensive site strategy and serving as the in-house web marketing expert. You will synthesize these disciplines into a vision for website development and leverage it to meet marketing and sales goals. This is a remote-first position based anywhere in the US, offering a competitive salary and comprehensive benefits.

Requirements

• Required knowledge of CSS, HTML, PHP, Javascript, SCSS, NPM, Gutenberg and Git
• Must have experience with Google Analytics and Google Tag Manager through GA4 and be able to lead the implementation, management, and customization of these platforms
• Robust experience in optimizing websites, design elements, and pages to adhere to Google core web vitals and accessibility compliance standards

Responsibilities

• Manage opensesame.com WordPress code framework and site content to improve user experience and engagement metrics
• Generating consistent performance reports that demonstrate progress towards specific goals and the results of testing/optimization
• Understand the buyer journey and best practices for engaging visitors
• Ensure that OpenSesame can be found – otherwise known as search engine optimization (SEO). This role will be the overall leader in ensuring our content ranks highly and is relevant
• Able to research, create, and maintain an SEO strategy featuring keyword research, folder structure, crawlability, and backlink analysis
• Familiarity with MarTech operations and role a website plays in the sales funnel, including conversion point optimization, SalesForce integration, and data capture
• Act as a cross-functional partner and SME to stakeholder teams across the organization such as marketing, sales, customer success, and product
• Overseeing day-to-day enhancements, optimizations and measurements that improve user experience and conversion rates
• Plan and execute A/B testing on the website to identify efficiencies and opportunities in how we engage our users and maximize conversions
• Utilize web analytics tools to collect user data for analysis while providing strategic insights and recommendations based on those findings
• Support marketing operations and other teams as needed through the creation of landing pages, original design elements, and navigation
• Determine a regular reporting structure for web performance metrics and manage their ongoing collection and delivery
• In your first 30 days, you will complete OpenSesame marketing onboarding, learn how OpenSesame goes to market, and understand the OpenSesame product. You will familiarize yourself with the current state of OpenSesame web properties and become the primary point of contact for their management and active projects. During this time you will be expected to develop a top-level understanding of the state of our website and SEO
• In your first 60 days you will have developed a business plan with top-level initiatives for our site strategy in 2024. You will take a lead role in the redesign of our current website, integrating our site into our lead generation ops, and partner with creative services to redefine our site content and resources. You will develop a formal strategy for the process of bringing our web properties into alignment with best practices
• Within your first 90 days, you will begin implementing SEO best practices, developing net new assets on the site, and facilitating the migration and optimization of existing collateral. You will be tasked with creating and documenting a long-term strategy for traffic growth with a through line to broader marketing campaigns and objectives. You will also be training internally to become OpenSesame Qualified

Benefits

• This position can be based anywhere in the US
• We operate as a remote-first company, and invest in all-company meetings several times a year
• The pay range for this position is generally between $130,000 - $150,000 per year and depends on experience
• At OpenSesame, we offer a comprehensive benefits package to employees upon hire, including professional development, ISOs, health insurance, 401(k) matching, and paid time off