Website Manager

Summary

Join Slice as a Website Manager and leverage your SEO/CRO expertise to drive organic traffic and maximize conversions across our digital properties. You will oversee website management, execute SEO strategies, optimize conversion rates, and collaborate with cross-functional teams. This role requires 3-5+ years of experience in website management with a strong focus on SEO and CRO. You will need proficiency in various SEO and A/B testing tools and strong analytical and communication skills. Slice offers a comprehensive benefits package including flexible PTO, market-leading health insurance, 401k matching, and a weekly pizza stipend. The salary range is $100K - $120K.

Requirements

• 3-5+ years in website management, with a strong focus on SEO and CRO
• Proven track record of driving organic growth and improving online conversion rates
• Proficiency in Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools
• Experience with A/B testing platforms like Optimizely, VWO, or similar tools
• Familiarity with CMS platforms (e.g., WordPress, Shopify) and basic knowledge of HTML/CSS
• Strong analytical mindset with the ability to translate data into strategy
• Exceptional project management and communication skills
• Self-starter with the ability to manage multiple priorities in a fast-paced environment

Responsibilities

• Oversee the day-to-day management of Slice’s website, ensuring it delivers seamless user experiences and aligns with brand standards
• Partner with the development team to execute updates, optimize functionality, and ensure website reliability
• Own and execute Slice’s SEO strategy to drive organic growth, leveraging keyword research, content optimization, and competitive analysis
• Improve technical SEO, including site structure, crawlability, mobile usability, and site speed
• Monitor and report on SEO performance using tools like Google Analytics, SEMrush, and Google Search Console
• Identify and implement strategies to improve website conversion rates through data-driven insights
• Lead A/B testing initiatives to optimize landing pages, calls-to-action (CTAs), and user flows
• Utilize tools like Hotjar and Optimizely to analyze user behavior and improve the site’s funnel performance
• Collaborate with the marketing team to ensure web content is SEO-friendly and conversion-focused
• Maintain a content calendar to support ongoing campaigns and seasonal promotions
• Regularly analyze website KPIs, including traffic, bounce rate, conversions, and user engagement
• Provide actionable insights to key stakeholders to inform decision-making and strategy

Benefits

• Flexible PTO
• Market leading medical, vision and dental insurance
• 401K matching up to 4%
• Personal development & wellness reimbursement/stipend
• Weekly pizza stipend